Sportmax is probably better known in Europe as the cheaper
Max Mara's sister brand (
Sportmax is sold in selected Max Mara stores). The Italian brand released this beautiful Winter 2010 ad campaign. It's very dark and slightly
Gaga-esque (yes, I've just made up this word, don't judge!). I don't just love a couple of pieces here, I love most of this collection! Now if only money could fall from the sky... (sigh). Oh well, I guess I'll just keep on stealing Lisamarie's lunch money for the next 45 years.
-Christelle-
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