Don't understand exactly how this whole ion thing works? Me neither - but as I gather - the ionizing function generates negative ions, which neutralize positive ions in the air. The neutralization process flattens and seals the hair cuticle, reducing frizz and leaving the hair shiny and more manageable - I might not exactly understand it, but it does work!
It's very user friendly with 3 heat settings for all hair types, heats up instantly - with a high heat up to 400°F - and has an auto-off in case you forget. What I like best is the swivel style cord making it much easier to switch from side to side without ending up with a tangled cord mess!
And just to clarify - this is not a "straightening" brush that is going to make curly hair straight - more like a smoothing brush that will get rid of frizz, tame errant hairs back into line and add tons of shine!
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