There are 3 collections, each of which targets a particular concern: restoring, volumizing and colour care - and all of the products include patented NIA-114 technology which works to immediately and cumulatively: nourish and rejuvenate the scalp; revitalize hair from root to tip; and improve hair health, appearance and manageability.
Ultimate Restore Collection - for women with weak or thinning hair who want to restore strength, fullness and resilience from root to tip with a formula that deeply nourishes and revitalizes hair while reducing breakage and rebuilding resilience and strength root to tip for a total transformation of damaged strands for thicker, fuller looking hair. Available in the collection is:
Ultimate Restore Shampoo - 250ml - $25 - gently balances the scalp's pH to comfort and cleanse without stripping hair's natural oils. Formulated with NIA-114 technology, Kerapepitide Strengthening Complex - a powerful combination of Hydrolyzed Sweet Almond Protein, Soy and Keratin and Lemongrass Extract - to coat hair and protect it from environmental stressors and penetrate into the cortex of the hair fiber to deliver vital nourishment fir improved tensile strength.
Ultimate Restore Conditioner - 250ml - $25 - regulates moisture to minimize breakage and protect against future damage caused by environmental stressors such as heat styling, colouring, UV exposure and chemical treatments. Formulated with NIA-114 technology, Kerapepitide Strengthening Complex - a powerful combination of Hydrolyzed Sweet Almond Protein, Soy and Keratin, Argan Oil, Panthenol and Shea Butter - that hydrates the cuticle and provides moisturization to minimize breakage and split ends to repair weak, brittle hair leaving it softer, shiner and stronger.
Ultimate Restore Deep Repair Mask - 160g - $39 - intensively treats scalp surface to restore essential hydration, repair damage caused by environmental stressors and dramatically improve the condition of overworked strands. Formulated with NIA-114 technology, Fibramend Ceramide complex - a potent blend of ceramides, Sugar Alcohols Lactitol, Xylitol and Hydrolyzed Vegetable Protein - to reinforce hair follicles and cuticles for improved resilience and strength while deeply nourishing for renewed shine, enhanced manageability and increased softness from root to tip.
Ultimate Restore Densifying Foaming Treatment - 90ml - $44 - rebuilds strength and resilience to minimize hair strand loss and support natural anchoring of hair. Formulated with NIA-114 technology, Vitacycle Optimizing complex - that includes plant bio-technology inspired phyto-extracts Larix Europaea Wood Extract and Camellia Sinensis Leaf Extract, Pea Sprout Extract and Polyquaternium-68 - to nourish hair follicles and normalize the scalp, crating the optimal environment for a new hair cycle for hair that is thick, strong and revitalized.
Max Volume Collection - for women with fine or flat hair who are looking for volume and radiance that won't weigh hair down by plumping strands to deliver weightless luster, lift and fullness while amplifying body and bounce. Available in the collection is:
Max Volume Shampoo - 250ml - $23 - gently lathers to cleanse the scalp and hair of excess buildup and impurities. Formulated with NIA-114 technology, Protensile Amplifying Complex - a powerful combination of hydrolyzed soy and vegetable proteins, Panthenol, Silicone Quaternium and Sunflower Seed Extract - to form a film around the hair shaft to protect strands while amplifying overall body and bounce for weightlessly cleansed ahir that appears full, soft and radiant.
Max Volume Conditioner - 250ml - $23 - nourishes and increases strand diameter for improved thickness, manageability and strength without weighing hair down. Formulated with NIA-114 technology, Protensile Amplifying Complex - a powerful combination of hydrolyzed soy and vegetable proteins, Panthenol, Silicone Quaternium and Moisturizing Complex - a combination of wheat proteins and starch - to form a film around the hair shaft to protect strands while amplifying overall body and bounce for weightless and conditioned hair that appears full, soft and radiant.
Max Volume Root Lifting Spray - 150ml - $26 - delivers volume from root to tip while priming hair to achieve maximum body and bounce that lasts all day. Formulated with NIA-114 technology, Polymer Plumping Complex and Panthenol - to coat the hair shaft in a non-sticky film to lift from the root while plumping and invigorating the finest strands of hair, imparting weightless, workable hold.
Max Volume Bodifying Radiance Serum - 50ml - $35 - increases radiance and luster without weighing hair down. Formulated with NIA-114 technology, Lumiphyto Complex - containing Hydrolyzed Mullein Flower, Beet Root Extract and Rice Seed Protein - to enhance strand volume and shine on even the finest hair with a non-greasy formula that absorbs quickly and leaves hair soft and radiant with visible lift.
Color Care Collection - for women with colour-treated hair who want to protect colour fade while enhancing vibrancy and addressing damage due to treatments, it fortifies over processed hair to deliver strength, shine and colour vibrancy.
Color Care Shampoo - 250ml - $23 - gently cleanses with a sulfate-free, non-stripping formula while forming a shield around the hair cuticle to defend against colour fade. Formulated with NIA-114 technology, Chromalast Protein Complex - a combination of Artichoke Leaf Extract and Hydrolyzed Vegetable Protein, and Panthenol - to strengthen damaged hair by balancing each strand's moisture level and promoting normal keratinization to nourish, hydrate and cleanse scalp and hair without stripping strands.
Color Care Conditioner - 250ml - $23 - fortifies over processed strands to maintain the integrity of colour treatments. Formulated with NIA-114 technology, Chromalast Protein Complex - a combination of Artichoke Leaf extract and Hydrolyzed Vegetable Protein, Beet Root Extract, Conditioning Quaternized Honey, Sunflower Seed Extract and Shea Butter - to soften and hydrate stressed strands while protecting against the fading caused by environmental factors and styling.
Color Care Vibrancy Booster - 125ml - $27 - enlivens natural or coloured tones while infusing hair and scalp with moisture. Formulated with NIA-114 technology, Revitaglaze Complex - comprised of Baobab Seed Protein and Beet Root Extract, Camellia Sinensis Leaf Extract, Sunflower Seed Extract and Tamarind Seed Extract - to target signs of damage and smooth the hair shaft while hydrating and strengthening strands for improved condition and luster.
Color Care UV Protective Spray - 90ml - $29 - a lightweight spray that shields hair root and fibers from oxidizing UV rays and environmental stressors damaging to colour's condition. Formulated with NIA-114 technology , Multi-Shield Antioxidant Complex, Camellia Sinensis Leaf Extract, Hydrolyzed Flaxseed Extract, Tamarind Seed Extract, Sugar Alcohols Lactilol and Xylitol - to form a protective, soothing barrier for the scalp while helping to preserve keratin levels for stronger hair strands.
That's a lot of new products and my big question was if I had to stick to just using the products in one collection or if it was okay to mix and match from all three lines - I have coloured hair, which is also fine, and at this time of year, dry - and I was assured that it was absolutely fine to do that and is the way the line is meant to work - like making a personal prescription for your hair! So I prescribed my hair the Color Care Shampoo & Conditioner, Max Volume Root Lifting Spray and Ultimate Restore Deep Repair Mask - to help combat all of my hair concerns and leave it looking soft, shiny and fabulous!
Available now at retailers across Canada including Murale and Shoppers Drug Mart.
- Lisamarie -
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