Fragrant Friday - fῡme scent lounge Turns 1!

The clever innovation of Coty Canada and Hudson's Bay - fῡme scent lounge - is still going strong and celebrating its first anniversary! If you've been living under a rock and haven't discovered it yet, it's a first-of-it's-kind re-imagining of the fragrance shopping experience with an innovative and interactive way to try different scents including these unique non-spray inhalers that allow you to explore the different fragrances without overwhelming your  senses. Each inhaler is RFID-tagged, so it can be scanned on the interactive table, displaying information about the brand, the fragrance notes, selection and price.

So come on down to the fῡme scent lounge at Hudson's Bay Yorkdale to check out what's new and exciting in fragrance and wish them a happy first year! 

- Lisamarie -