The Beauty Project by Shoppers Drug Mart and a visit with Erika Jayne!

Tomorrow (Saturday, August 10th) Shoppers Drug Mart will be launching The Beauty Project - an event that encourages Canadians to experiment with new makeup looks by exploring the vast beauty product selection available at Shoppers Drug Mart! What you have to look forward to for the event is: new beauty collections, attending events in-store and discovering all-time favourite beauty picks, including exclusive products. Curated makeup collections that were inspired by seven Canadian influencers will also be launching weekly throughout the duration of the event. Check out your local Shoppers Drug Mart store to see what they have going on!

And to kick things off, come experience The Beauty Project Pop-Up at 950 Queen Street West from Saturday August 10th through to Sunday, August 18th. It's an interactive installation that gives visitors the opportunity to immerse themselves in the world of beauty and test out and discover new products and looks and curate their own collections with the help of Shoppers Beauty Pro Team members, along with Shoppers Drug Mart Beauty Experts. There will be lots of interactive areas to explore including swatching stations, a fragrance experience, nail station and Masterclasses focusing on popular beauty topics including Get Glowing, Statement Eyes, Modern Classic and Matter Perfection - hosted by Pro Team members.

The Beauty Project Pop-Up is open: Sat, Aug 10 - 11am - 6pm; Sun, Aug 11 - 11am - 5:30pm; Wed, Aug 14 & Thurs, Aug 15 - 3:30pm - 7:30pm; Fri, Aug 16 - 11:30am - 6:30pm; Sat, Aug 17 - 11am - 6pm; Sun, Aug 18 - 11am - 5:30pm.

Photo by: George Pimentel

Erika Jayne of The Real Housewives of Beverly Hills fame was in Toronto Thursday with her Glam Squad to help kick off the event. As an avid watcher of any and all of the RH franchises, it was hard, but I somehow managed to control myself and not ask her my truly burning questions (Is Lisa VDP as big a scheming bitch as she appears to be on the show or did you ever find out why Dorit has a British accent seeing as she's from Connecticut and all...?) but rather limited myself to beauty related queries.

So in the spirit of The Beauty Project, I made it my mission to find out WWEW (What beauty products Would Erika Wear). Not surprisingly there are several high end ones she uses but there are also a few she loves that even you and I can afford so be sure and check them out the next time you are at Shoppers - they include:

Embryolisse Lait-Creme Concentre Multifunction Cream - 75ml - $39 - works as a moisturizer, makeup primer, beauty mask, cleansing milk, aftershave care, after-sun - Erika swears by it as a use anywhere you have dryness cream!

L'Oreal Elnett Satin Volume Extra Strong Hairspray - 400ml - $16.49 - the micro diffuser sprays ultra-fine and disappears at the stroke of a brush, offering strong, clean hold with a dazzling star-worthy shine and a soft satin touch - Erika loves that it adds volume and hold but no stickiness so you can still get a brush through it!

Revlon ColorStay Makeup - 30ml - $20.99 - in 16 shades in comes in normal/dry and combination skin formulas - it features a mess-free pump and SPF 20 protection and offers flawless, longwearing, buildable, full coverage that wears up to 24 hours - Erika doesn't use it on her face though but rather swears by it for the body - she doesn't like to spray tan and prefers this for perfecting legs - even at the beach it stays without budging!

And if Erika wants to e-mail and let me know the answers to my unasked questions that would be great - until then I will imagine that the answers are "Hells yeah!" and "Pretentiousness"...

- Lisamarie -