November 10, 2010

Adventures in INOA Revolutionary Reds! Win stuff while mocking me!

When I was recently asked to be a hair model in a contest for hairdressers, I was game, I'm pretty adventurous when it comes to my hair, I mean - it's just hair, it grows!

I was excited to find out that the contest was being run by INOA - the newish L'Oréal Professionnel haircolour to introduce their new red shades.  You may recall that in the summer, I had my hair done by the lovely Susan at Taz Hair Co. with INOA, but in a copper since that was the closest there was to red at the time.

It sounded easy, I didn't have to do anything but show up, have my hair coloured, cut and get my picture snapped.  That just goes to show what I know!

I showed up at Beauty Concept Salon and met Shirley and Maggie Wu who are so lovely and seemed to have a clear vision for what my hair was going to look like!  Three different red shades of INOA, a whole lot of foils and the best part, no smell later - I had this beautiful vibrant colour!

It was then cut, and something to keep in mind if someone ever asks you to be a hair model, the cuts for these photos are often a bit avant garde - my hair looks pretty normal in this picture but it's actually very asymmetrical and quite a lot longer on the other side so it's the kind of cut that really needs to be styled in order to look good, and since I'm more of a wash and go kind of girl, it's not the kind of cut that works with my everyday lifestyle.  After killing off the ozone layer with hairspray and having a full face of makeup applied it was picture time!  This is where I discovered that modeling is as hard as it looks on America's Next Top Model!

Of course you want to know if there's something in this for you - well along with the hairdressers contest is a voting contest - vote for a picture and you also get to enter the contest to win a year's worth of free INOA hair colour services!

To vote, go to: - if you want to vote for my picture, it would be most appreciated by Shirley and Maggie - just look for the above picture with their names below it and click on the picture and then push the "like" button at the bottom - just don't laugh at the before picture, it is awful on purpose! You can vote once a day - and enter the contest every time you vote.  Contest ends December 3rd.

If you want to visit Shirley or Maggie at Beauty Concept for your own revolutionary red (or other colour) you can find them in Mississauga or Markham - check it out at

In the meantime, I won't be quitting my day job to become a model!

- Lisamarie -


  1. Wow, the colour is amazing you look great!

  2. Thanks ladies! Wouldn't it be amazing if you could have someone come and style your hair every morning?!

    Best, Lisamarie


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