January 15, 2010

No More Angelina but St. John Still Loves Fiery Ladies for Summer 2010

No more Angelina Jolie fronting St. John! This elegant Californian brand is going completely against the grain. While Ungaro and Halston are trying to revitalize their brands, using (untrained and most likely unqualified) celebrities (respectively Lindsay Lohan and Sarah Jessica Parker) as
"Creative Directors" (riiiight!), St. John has decided to drop Jolie as she was allegedly overshadowing the brand.

This new Spring/Summer 2010 ad campaign is quite interesting nevertheless: I love the graphic take and the contrast between the classic black clothes and the beautiful pale red-headed model Karen Elson.



 Pictures: St.John

You can watch Karen Elson's photoshoot here


-Christelle-

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