January 4, 2011

New and Notable at Shoppers Drug Mart from L'Oréal, Maybelline, Escada, Dermaglow and CoverGirl!

L'Oréal Magic Smooth Soufflé - 20ml - $21.99 - in 12 shades: 510 Light Ivory, 512 Classic Ivory, 514 Natural Ivory, 516 Nude Beige, 518 Natural Buff, 520 Creamy Natural, 522 Natural Beige, 524 Buff Beige, 526 Sand Beige, 528 True Beige, 530 Sun Beige, 532 Classic Tan - if you've been thinking about a new foundation this is one to check out - the texture of the foundation is amazing and feels so light on the skin that if feels like you aren't wearing anything.

But the best part is the finish, the foundation contains a new technology called mati-crystal which is an active mattifying gel which has a transparent structure that absorbs shine to mattify the complexion and lastingly maintain clarity - never before have you been able to have a foundation that is both matte and luminous. Ordinary mattifying foundations contain mattifying powder that absorbs the oil found in sebum to provide matte results but the complexion stays dull.  The mati-crystal technology in Magic Smooth Soufflé allows light to pass through and captures sebum to restore exceptional luminosity.

The best comparison I can make from foundations I have tried is the Maybelline Dream Matte Mousse Foundation except the texture and coverage is way better.  I am also pleased to note that the Magic Smooth Soufflé doesn't turn orange on me the way the Maybelline Mousse is prone to do.
Maybelline Volum' Express One by One Mascara - $9.49 - one-on-one attention to every lash at every angle.  The brush has over 300 elastometic bristles that work together to grab and detangle every single lash and the formula contains Vitamin C and fruit AHAs that condition the lash cuticle for smooth, silky, flawlessly voumized lashes
Escada Taj Sunset - 50ml EDT - $61, 100ml EDT - $80 - Escada's summer offering is Indian inspired this year. It has top notes of Alphonso mango, nectarine and blood orange, a heart of aquatic flowers with raspberry, pomarosa and Malay apple and a base of coconut, sandalwood and musk. I look forward to the Escada fragrance every year and this one does not disappoint me for it's super fruity wonderfulness, this is most certainly on my shopping list!
Dermaglow Wrinkle Release Serum - 30ml - $70 - up to 50% reduction in appearance of wrinkle depth for - deep wrinkles and expression lines - significantly reduces appearance of deep wrinkles in only 30 days and instantly relaxes the look of expression lines and wrinkles especially in the forehead and around the eyes.
CoverGirl NatureLuxe Collection - Gloss Balm - $9.49 - SPF 15 in 12 sheer colours with a hint of shine - Silk Foundation - 30ml - $17.49 - in 12 shades that are infused with jojoba and cucumber.

- Lisamarie -


  1. Thanks for this! I'm excited to try the L'Oréal Magic Smooth Soufflé and see how it works on dry skin :)

  2. I've been wondering about the L'Oreal foundation! Very helpful post!

  3. Ooh, mati-crystal sounds great!

  4. The dermaglow looks like a nice product to try :-)


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