March 12, 2012

Get your all-access pass to Fashion Week courtesy of Maybelline and then enter contests from L'Oréal and MAC all without leaving your computer!

It's Toronto Fashion Week and since everyone doesn't live in Toronto or wants to deal with all those angry, hungry fashion people, Maybelline is bringing you lots of ways to participate in all the fun from your own home!

Maybelline/YouTube/IMG partnership streaming fashion shows live at:
to keep beauty and fashion insiders completely up-to-speed with show schedules and backstage beauty trends.

Dedicated World MasterCard Fashion Week tab offering a unique fan experience at:
where fans can find the latest video uploads including Q&A’s with Grace Lee and a daily photo albums. Regular posts will keep fans on the inside of Fashion Week’s action and excitement.
Join the virtual conversation from the backstage, to the runway via Twitter:
for instant updates, pics and more - join the conversation throughout Fashion Week. Maybelline insiders will deliver live updates from backstage to the front row. The MNY team will keep a pulse on the fashionistas gracing the tents in Toronto with #MNYEyeSpy.

Visually rich beauty content geared toward the style savvy micro-blogging community at:
will act as the visual extension of the brands community. Fashion and beauty lovers everywhere will be able to catch a glimpse of the eye candy of Fashion Week. Also on Tumblr, helping to decode the top beauty looks each day will be Maybelline’s Daily Trend Report. Scroll through backstage snapshots, product sneak peaks, look inspiration and ‘how to’ instructions. Beyond the fashion week tents, Maybelline New York’s Q&A series ‘In a MNY Minute’ is where notable faces will share where to eat, drink and shop in Toronto during #WMCFW!

Follow the boards on Pinterest to re-pin beauty inspiration and runway looks from the catwalk:
The brand’s official ‘online scrapbook’ will have pin boards populated with the latest images from the catwalk, backstage beauty inspiration, product highlights and more. Repinning welcome!

Partnering with Maybelline New York backstage is Redken 5th Avenue. To get connected with Redken 5th Avenue NYC, official hair sponsors of World MasterCard Fashion Week follow @Redken_CAN on Twitter or fan the brand on Facebook:

And finally, if you are going to be there in person, a view of the backstage has never been clearer than this season! Maybelline New York and Redken (Official Hair Sponsor of World MasterCard Fashion Week) have erected a set of floor to ceiling windows that will allow the public to have a peek into its backstage environment unlike ever before – it’s the ‘Beauty Fishbowl’! Located at the west side of the fashion week tents at David Pecaut Square (Metro Hall side) the brand invites the beauty crazed (see, they want us to come) to visit for a VIP view!

Want to be a part of Canadian beauty history? L’Oréal Paris and FASHION Magazine invite Canadians to officially name a new, limited edition raspberry-hued Colour Riche lipcolour. Never before available in Canada, this new shade of lipcolour is numbered 35 among the existing 104 shades of this legendary lipcolour, in homage to FASHION Magazine’s 35th anniversary, Canada’s top beauty and fashion magazine.
It's easy to enter, just go to until April 1, 2012 to enter your shade name for the new Colour Riche Lipcolour No. 35. A panel of judges, comprised of L’Oréal Paris and FASHION Magazine’s editorial team, will shortlist the top five names. From April 2-24, 2012, the public will vote for their favourite shade name among the five finalists. On April 26, the shade name with the most votes will be awarded a Grand Prize of a $500 gift basket from L’Oréal Paris plus a V.I.P. package for two to FASHION Magazine’s 35th Anniversary party in October 2012 including accommodations, spa treatments, dinner and $2,000 shopping spree. Full rules and regulations can be found at
All finalists will also win $250 gift packages of L’Oréal Paris’ most iconic products including FASHION’s favourite Colour Riche Lipcolours.
The newly named L’Oréal Paris Colour Riche lipcolour will join the 104 existing shades of Colour Riche® Lipcolour currently available in Canada in mass-market retailers and drugstores beginning October 8 for a limited time only and for a suggested retail price of $10.99.
And while your creative naming juices are going, MAC is inviting their fans to vote for their favorite shades starting March 12 on Facebook. 18 popular lipsticks, lipglasses and eye shadows have been selected from past collections; the three shades with the most votes from each category will come back as an online exclusive, limited edition collection.

Voting opens to all Facebook fans March 12-30. The collection will be available online in North America in August and internationally Fall 2012.

In the running are:
3N as seen in N Collection (January 2008)
Candy Yum Yum as seen in Quite Cute (April 2011)
Eden Rocks as seen in Eden Rocks (May 2001)
Moxie as seen in Retro Matte Lipsticks (September 1999)
Rocker as seen in Time Rocker (Fall 1999)
Shitaki as seen in Cuisine (March 2001)
2N as seen in N Collection (January 2008)
Bait as seen in Lure (June 2006)
Cult of Cherry as seen in Cult of Cherry (September 2008)
Emancipation as seen in Wonder Woman (February 2011)
Flash of Flesh as seen in M·A·C D’Bohemia (May 2005)
Icescape as seen in Love Lace (December 2009)
Eye Shadow:
Cool Heat as seen in Cool Heat – June 2008
Guacamole as seen in Salsabelle (May 2005)
Heavenly Bliss as seen in Eden Rocks (May 2001)
Jeté as seen in Danse (January 2006)
Moth Brown as seen in Madame B. (March 2005)
Solar White as seen in Cool Heat (June 2008)

Do you have a favorite shade or two not listed here? MAC invites you to start your own campaign; tweet about it using #MACBYREQUEST

In North America only, you can vote by text -  TXT a shade name to 898622. The texter will also receive future sms/mms from MAC Cosmetics Online, featuring exclusives and events. Msg&Data rates may apply. 

- Lisamarie -

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