April 22, 2011

Giorgio Armani Acqua for Life Challenge

Giorgio Armani along with Green Cross International is committed to promoting access to drinking water and has a Canadian objective to provide 700,000 liters to populations without any access to it. Starting tomorrow, April 23rd, when you buy specially marked boxes of Acqua di Gio for men - 100ml - $99 or Acqua di Gioia for women - 50ml - $70 or 100ml - $96 at The Bay, Sears, Sephora, Holt Renfrew Shoppers Drug Mart, Murale and Ogilvy the Acqua For Life campaign will donate 100 liters of drinking water per year to children and their communities.  Your donation can also be doubled by entering the unique code on the carton at Facebook.com/GiorgioArmaniFragrancesCanada.

This will also allow each participant to create their own Facebook community, send their own promotional kit and invite their friends to join the movement.  By joining the community created, these friends will automatically donate ten liters of water.  The more members in the community, the wider the reach! There will also be statistics available to measure the day-to-day activity and development of their community.

You can check out www.acquaforlifechallenge.org to see how the campaign is progressing along with all of the issues associated with drinking water in the world.

- Lisamarie -

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