Sportmax is probably better known in Europe as the cheaper Max Mara's sister brand (Sportmax is sold in selected Max Mara stores). The Italian brand released this beautiful Winter 2010 ad campaign. It's very dark and slightly Gaga-esque (yes, I've just made up this word, don't judge!). I don't just love a couple of pieces here, I love most of this collection! Now if only money could fall from the sky... (sigh). Oh well, I guess I'll just keep on stealing Lisamarie's lunch money for the next 45 years.
-Christelle-
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