December 1, 2010

Help out World AIDS Day by buying a lipstick from MAC - no, really!

Today on World AIDS Day, MAC is putting out the call 
to everyone to do their part in supporting the fight 
against HIV/AIDS. Why buy a Viva Glam product and
what exactly does it do? 

Check out the Top 5 reasons to buy a Viva Glam 
lipstick/lipglass – today and any day!

1. Today is World AIDS Day. What better way to 
show your support than by buying a product that 
supports HIV/AIDS with 100% of the selling price 
directed to the M·A·C AIDS Fund?!

2. A purchase with a tangible effect. What exactly 
does the $17.50 you pay for your Viva Glam lipstick do?

For men, women and children affected by HIV/AIDS in North America, one Viva Glam
lipstick can pay for:
8 individually tailored, nutritious home-cooked meals
1 week’s supply of groceries (about 4 bags of food) for 2 clients
14 blood glucose monitoring strips
Fuel for MANNA trucks for 37 deliveries of nutritionally sound meals
A Sunday meal for 5 people at the Denison Residential Housing Program in Toronto
1 Hospitality Kit containing personal hygiene and grooming essentials for a client entering a 
housing program

For men, women and children affected by HIV/AIDS internationally, one Viva Glam lipstick 
can provide:
2 children with 2 meals per day at Noah’s Ark for 1 month
1 pair of school shoes for a child orphaned by AIDS
Support and education for 5 pregnant women diagnosed with HIV/AIDS, giving them the tools 
to prevent transmission to their unborn child
3. Support the M·A·C AIDS Fund and the Viva Glam Program. Since 1994, the Viva Glam 
program has raised $190 Million (USD) for HIV/AIDS organizations globally. MAF offers 
a large number of grants to these organizations and the money helps these charities in a variety
of ways. Here in Toronto, MAF donates to a few different groups, two of which (Casey House
and Fife House) are hosting World AIDS Day events at which a number of M·A·C employees 
are volunteering. Casey House is a specialty hospital for people living with HIV/AIDS and Fife 
House is a homeless outreach program/residence for people living with HIV/AIDS in Toronto. 
M∙A∙C artists from Toronto will pitch in to help at Casey House for their annual Voices of Hope 
concert, and at Fife House to treat residents and clients to a spa day.  Along with their 
skincare tips and products, M·A·C is also bringing a $50,000 check to donate to Fife 
House this afternoon, on behalf of the M·A·C AIDS Fund!

4. Raise awareness. Ever get questioned about your fabulous lip colour? What better way to 
raise awareness about HIV/AIDS and M·A·C Viva Glam than by letting your lipstick do the 
talking?!  Lady Gaga and Cyndi Lauper, our fabulous Viva Glam spokespeople, have a
limited edition lipstick and lipglass available that they helped to design! This year, they are 
focused on raising awareness of HIV/AIDS with the female population. Forget the stereotypes. 
Women are more likely to become infected with HIV than men. While the overall rate of 
new HIV infections has slowed, the number of women infected with HIV is growing. And in 
every part of the world. 

5. Gifts the give back. Throughout the holiday season, there is even more that you can do to 
raise money for HIV/AIDS. M·A·C offers a Viva Glam lip bag and Sir Teddy, perfect stocking 
stuffers that support the M·A·C AIDS Fund with 100% of the selling price directed to 
organizations helping people living with HIV/AIDS. And don’t forget to pick up your Kids 
Helping Kids cards - deliver your message of holiday cheer. knowing that you're helping children
all over the world that have been affected by HIV/AIDS.

                                                                - Lisamarie -.


  1. WOW! That's definitely money well spent! Unfortunately, there's no MAC counter here at my place or I would get one for my wife.

  2. I just bought Cyndie and love it. Great product and great cause. The fact that 100% of the proceeds go to charity is amazing. I hate seeing a company that only send 5% or something to charity. Big companies should be donating all of their proceeds.


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