June 1, 2015

Celebrate Day 1 of National Sun Awareness Week with Ombrelle Ultra Light Advanced Weightless Body Lotion SPF 50+

It's National Sun Awareness Week and considering how militant I am about us all wearing our sun protection, I decided we should dedicate a post every day this week to fun sun facts and an awesome sunscreen pick - enjoy and you're welcome!

If you loved the Ombrelle Ultra-Fluid Lotion for Face then you will be thrilled with the introduction of:

Ombrelle Ultra Light Advanced Weightless Body Lotion SPF 50+ - 120ml - $19.99 - an easy to apply light, quick absorbing, broad-spectrum UVA-UVB protection lotion that is hypoallergenic and free of any fragrance or dyes.

Available now at drug and mass market retailers across Canada.

And here's something I didn't know - according to Consulting Dermatologist to Ombrelle Dr. Khanna, the SPF # on a product is only related to the UVB protection. Which is not so helpful since UVA rays (which are the ones responsible for accelerated skin aging, furrowed brows, deep wrinkles, skin rashes, skin yellowing and cancer) represent 95% of the rays reaching the skin's surface and are 100 times more abundant and penetrate the skin more deeply than UVB rays.

Which makes me wonder how the hell we're supposed to pick a sunscreen if we don't even know how much of the SPF is protecting us against the UVA rays...
Problem solved! Luckily there's a new UVA logo approved by Health Canada that will solve this annoying dilemma - incidentally, until recently, products could claim they protected against UVA without identifying the percentage of ingredients targeting these rays. To be able to use this new label, 30% of ingredients must be dedicated to UVA protection - something few brands can claim so keep an eye out for the distinctive circle around the UVA when you're shopping so you know what you're getting!

- Lisamarie -

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