August 28, 2014

If you litter you suck, if you are one of the corporations that complained about the anti-litter campaign ads you also suck!

It's so rarely that I see the City of Toronto do something clever or cool - ie. Rob Ford (not cool) - that I was super impressed when I spotted the recent clever advertising campaign aimed at stopping my pet peeve - litterbugs!

Alas, it was too good to be true, no sooner did they impress me then down came the ads after some of the big name brands - whose packaging was creatively used to create the ads -  raised a stink with the City of Toronto and got the campaign pulled due to trademark infringement concerns.

The campaign slogan was, “Littering says a lot about you” and featured discarded packaging arranged to spell out what it is all of us really think of what those litterbugs out there really are.

The combinations included a Reese’s Pieces box and a bottle of Gatorade put together to spell “Pig”; a bag of Lay’s potato chips and a Krazy Glue package arranged to spell “Lazy”; a package of Fun-Dip and a Drumstick wrapper put together to spell "Dipstick" ; a Du Maurie cigarette packet and Red Bull can arranged to spell "Dumb"; Alka-Seltzer and Goldfish crackers saying “Selfish”; and a pack of Sweet'N Low and Lifesavers put together to say “Low Life.”

I think these brands need to think about corporate responsibility and since they are (no matter how inadvertently) part of the problem, also need to be part of the solution. They claim to support anti-littering initiatives but actions speak louder then words - I for one can assure them that these ads are not going to affect my love for Reece's Pieces or Lay's chips!

Since the ads have been pulled off of transit, I'm going to do my bit to make sure the word gets out there - I would make my own ad if I could think of what two products would spell Asshole... which is what I think of the person who keeps throwing their cigarette butts on my lawn - newsflash you jerk, butts are litter too!


- Lisamarie -

Test Driving Philips Zoom! WhiteSpeed Light-Activated Whitening System

If you're teeth aren't looking as white as you would like and you aren't getting the results you want from home products then it might be time to consider a visit to your dentist for Philips Zoom! WhiteSpeed Light-Activated Whitening System. This is an especially good idea if you are a fan of instant gratification as you can expect it to whiten teeth up to 8 shades in just 45 minutes!

I recently had a chance to try out the new and improved Zoom! system. I had actually done Zoom! many years ago and while it did a nice job whitening my teeth, it created a lot of sensitivity in my teeth in the days following so I was curious to see if the new system really was better
as it has advanced intensity settings that allow dentists to make adjustments for patients who may experience sensitivity during the whitening process.
I went to visit the nice people at Toothworks Bay Adelaide Dental to experience Zoom! anew. After a check by the dentist to make sure there weren't any issues that would make the experience a problem, I was then put into the capable hands of Registered Dental Hygienist, Diana Ismail, who did a great job of talking me through the procedure as she did it so I would know what was going on and have something (somewhat) intelligent to write about here.

First the rubber thingy you see above was inserted in my mouth - this keeps lips back so that teeth are fully exposed for the light to be able to reach them all. I couldn't help but think of it as a reverse ball-gag, which is probably not the name that Philips will want to use in their advertising campaign, but they are welcome to if they like. Then cotton is stuffed in around the rubber to help hold it in place and also give your drool someplace to go. 

My gums were then protected with a special covering, then the unique hydrogen peroxide whitening gel was applied which breaks down into stain-fighting radicals that break the molecular bonds making up stains, both on and in teeth. The light from the Philips Zoom WhiteSpeed shining on the whitening gel helps these stain-fighting radicals whiten faster. The process is then repeated 2 more times for a total of 3 - 15 minute sessions.

I felt absolutely no pain or sensitivity during the procedure, the most uncomfortable part was the rubber thing and cotton stuffed in my mouth. You also have to remain really still which is the perfect excuse to have a nap!

What I was more worried about was afterwards. Last time I had it done I had shooting pains in my teeth for 12 hours or so afterwards. At the time I was told it was my teeth regaining the water that they lost during the procedure. This time I had almost no pain at all a bit of a dull ache that went away with a couple of Advil and didn't return. The other thing that is challenging is finding white foods - you can't eat anything with staining potential for 24 hours after the procedure - luckily vodka and white wine are on the allowed list!

Check out the before and after pics - I really just did these to have an excuse to make stupid faces for the camera!
Unfortunately the before pics really don't do credit to the discolouration that did exist- but you can certainly see that there is a big difference in brightness from these pictures to the next 3.
You can see from the after pics that my teeth are now as white and bright as it's possible for teeth to look and still be real! 

You can get more info on Zoom! at the Philips website - http://www.zoomwhitening.com/en_ca. If you are in the Toronto area and interested in getting Zoom! I highly recommend visiting Diana at Toothworks for as enjoyable an experience as you can have with something like this. There are 4 locations in Toronto and you will find Diana at the 333 Bay Street location - 416-869-9888. At the time I went there was a special going on for $599 - I understand their usual price for Zoom! is $799.

You can check out their website at www.toothworks.com for more information or their other locations or find them on Facebook - www.facebook.com/pages/Toothworks and Twitter - https://twitter.com/toothworks416.


- Lisamarie -

Elizabeth Arden Untold Color Collection Fall 2014

Elizabeth Arden's latest collection is inspired by the Untold fragrance which celebrates the muti-faceted modern woman and offers a versatile range of highly pigmented, long wearing products to create a look for every mood - from soft and subtle to intense and intriguing..

Beautiful Color Eye Shadow Quad - $48 - in Chic Browns - deep browns and sandy taupes or Posh Purples - purples and pinks - each palette holds a mix of perfectly coordinated shades in shimmer and matte finishes, with buildable, long-lasting and crease-free shadows that glide easily onto lids for colour that brightens and lifts the look of eyes.

Beautiful Color Lip Gloss - $22 - in Glamorous Gold or Intriguing Violet - with a lip-plumping, long-lasting formula that offers a hint of vanilla scent and vibrant colour.

Beautiful Color Precision Glide Eye Liner - $26 - in Black Velvet, Slate, Java, Sapphire, Blackberry or Emerald - a soft, creamy pencil that lines eyes with intense, buildable colour for dramatic definition that lasts 14 hours. It features an ultra-fine tip for easy precision and is water, smudge and transfer proof.

Beautiful Color Natural Eye Brow Pencil - $26 - in Honey Blonde, Natural Beige, Brownette or Natural Black - infused with mineral pigments, silk powders and vitamin C & E to help care for the skin while defining brows with the natural look of the powder with the convenience and precision of a twist-up pencil and eliver long lasting, waterproof colour that won't transfer or fade.

Available now at Hudson's Bay, Sears, Shoppers Drug Mart and London Drugs.

- Lisamarie -

New York Color Fall 2014 Collection - with swatches!

NYC New York Color wants you on trend and in style this fall with color palettes to put you in the fall spirit without any damage to your wallet and is offering up products to give you two complete beauty looks inspired by urban city life -

Fifth Avenue Gold Look - channeling mixed metal nudes:

Eyes - Individual Eyes Custom Compact in Best of Broadway - $5.99 - for a shimmery golden gaze
HD Liquid Eye Liner in Extra Black - $4.49- for all day long-lasting wear and precision.
Big Bold Curl Mascara - $4.99 - offers skyscraper high, outrageously thick and super sexy lashes.

Lips - City Proof Twistable Intense Lip Color - $4.99 - in  Brooklyn Brownstone - silky neutral or Parsons Pink for a pop of pink.

Nails - In A New York Minute Quick Dry Nailpolish - $1.99 - in Top Of The Gold, Fashion Safari - nude or Spring Street - vibrant orange. I've seen some swatch pics of the Top Of The Gold and it really reminds me of the OPI Mariah Carey Pure Top Coat (without the $38 price tag)!

Jewel State Look - channeling bold jewel-tones:

Eyes - HD Trio Eyeshadow in Central Park Plums - $3.99 - for mega eye intensity
HD Liquid Eye Liner in Extra Black - $4.49 - for added eye definition
Big Bold Volume by The Lash Mascara - $4.99 - for bold, empire length lashes

Lips - City Proof Twistable Intense Lip Color in South Ferry Berry - $4.99 - for a hint of wine.

NailsIn A New York Minute Quick Dry Nailpolish - $1.99 - in vibrant shades of Water Street Blue or Columbus Circle Crimson. Add on Matte Me Crazy Top Coat - $1.99 - to make the polish last.
City Proof Twistable Intense Lip Color in Brooklyn Brownstone
In A New York Minute Quick Dry Nailpolish Water Street Blue
In A New York Minute Quick Dry Nailpolish Columbus Circle Crimson

- Lisamarie -

August 27, 2014

Eye Love Wednesday - Make Up For Ever Artist Shadow

I recently had the chance to join Make Up For Ever in celebrating 30 beautiful years of makeup wonderfulness at a cute event launching their new Artist Shadow range - a collection of 210 highly pigmented eye shadows with superior blendability and intense even colour payoff. Other then the astounding selection of colour, what makes them new and interesting is the new formula based on pigment atomization and water-blend technology which maximizes colour, delivering up to 88% concentrated pigment, which allows for utmost blendability and even texture. I'm a fan of the texture, they feel so silky and cool it's like having the feel of a cream powder with the benefits of a powder!

At the event they had us create mood boards - you can see mine above and then curate a palette trio inspired by said mood board -  I went with some glamorous green - the dark one is a really cool khaki that I plan on using to do a "more interesting then black" smokey eye!
I was able to see all of the shadows together in one spot and believe me, with 210 shades in 5 finishes: matte (M), satin (S), metal (ME), iridescent (I) and diamond (D) the choices can seem overwhelming! They've made it a little easier to deal with my marking each shade with a letter to indicate the finish and a number to easily figure out the shade family - although that's still not going to help you decide which ones you want - picking just three was torture!
A single shade will set you back $25, or design your own custom duo for $39 or trio for $50.

Available now at sephora.ca and Make Up For Ever Boutiques.

- Lisamarie -

Balmy for BB - Marcelle BB Cream Beauty Balm

Marcelle BB Cream Beauty Balm - 45ml - $22.95 - a hypoallergenic and fragrance free skin care enhancer with self-adjusting pigments, powerful antioxidants, aloe and chamomile that is great for all ages and skin types, offering 8 multi-benefits: evens out skin tone; offers immediate and long-term hydrating benefits; protects from premature aging and environmental stresses; promotes skin regeneration; controls shine; soothes and calms; reduces the appearance of imperfections; and provides a radiant complexion.

Use if alone as you would a tinted moisturizer to even out complexion and reduce the appearance of blemishes, or apply as a make-up base under foundation for total coverage and improved staying power.

This was already one of the better ones as far as range of colour choices for all you normal complexioned people out there coming in: Light to Medium, Medium to Dark and Dark to Darker - and they have finally realized that Light to Medium just doesn't work if you are pale so are launching a Fair shade - yippee!

Available at drugstores across Canada and online at www.marcelle.com.

- Lisamarie -

This week I'm obsessed with... Clinique Chubby Stick Cheek Colour Balm!

If I skip wearing blush I strongly resemble a corpse but during these hot sticky days blush tends to disappear on me before lunchtime even hits so something that is also water, sweat and humidity resistant is a necessity! Better even then a cream blush is a balm which offers natural shimmerless colour that stays where you put it which is my I am loving:

Clinique Chubby Stick Cheek Colour Balm - $24 - in four shades: Amp'd Up Apple, Robust Rhubarb, Roly Poly Rosy and Plumped Up Peony - with an easy to use, dome-shaped design that glides on smoothly, layers easily to offer looks from a natural flush to a more intense blush, blends flawlessly and lasts without looking cakey or dry thanks to a combination of moisturizing ingredients including a healthy dose of vitamin E.

Available now at Clinique counters across Canada and online at www.clinique.com.

- Lisamarie -