Pureology introduces Style + Care Infusions - a new category of blow-dry products that combine the perfect blend of haircare and styling in one easy-to-use formula helping to quickly and easily create any style without sacrificing vibrant colour, hair health or a natural feel.
The bottle itself is super-cool with a dual chamber that features both a caring formula and a styling formula that are blended together at the moment of use to provide the best of both worlds in just one product.
Addressing the individual needs of all hairtypes, each of the three formulas contain the exclusive Style + Care Complex which features Xylose to insulate the cuticle layer and protect against heat damage and Intracylane to strengthen the hair - think of them as primers with styling benefits:
Pure Volume Style + Care Infusion - 150ml - $30.80 - for fine to medium / thick colour-treated hair to provide touchable Fullness + Density. Features Wheat Protein to provide targeted care and strength to weightlessly restore and fortify hair fibers and even out the hair surface to reduce tangling and breakage without any of the rough, sticky feel that traditional volume stylers create.
Smooth Perfection Style + Care Infusion - 150ml - $30.80 - for medium to thick / coarse colour-treated hair to provides lustrous Smoothness + Movement. Features advanced smoothing micro-emulsion technology, smoothing oils of Camellia Oil to help smooth the hair fiber while adding fluid movement without weighing the hair down and the exclusive Thermal Anti-Fade complex to prevent colour fade.
Curl Complete Style + Care Infusion - 150ml - $30.80 - for colour-treated curls and waves to provide crunch-free Curl Definition + Softness. Features Coconut Oil which provides a high concentration of Vitamin E to sooth, condition, and hydrate, as well as a rebalancing blend of fatty acids restore moisture from root to tip to define and soften all types of curls.
Available now at fine salons across Canada - check out www.pureology.com to find one near you.
- Lisamarie -