February 24, 2021

This week I'm obsessed with... Amika new and improved Kure Collection!

The Kure Collection we all love from Amika just had a huge revamp - they've added bond cure technology, plant butters and vegan proteins to the formulas to repair, strengthen and bring dry, damaged hair back from its breaking point!
 
A little more info about the new ingredients: Bond Cure Technology - an innovative complex that targets the most abundant bonds in hair; Plant Butters - rich in nutrients like omega fatty acids, vitamins and minerals; Vegan Proteins- made up of essential amino acids which can provide keratin-like benefits from a plant source; and Sea Buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil - it's also rich in vitamin C & A and contains antioxidants, making it the ultimate holy grail ingredient for hair and scalp.  
 
Available in the collection are favourites with the new formula:
 
Amika The Kure Bond Repair Shampoo - 300ml - $24 and Amika The Kure Bond Repair Conditioner - 250ml - $29 - repairs and strengthens all hair types and textures with damaged strands caused by everyday stressors, heat, and chemical treatments.
 
and new to the lineup:

Amika The Kure Multi-Task Repair Treatment - 200ml - $37 - restores hair's elasticity for stronger hair that has bounce, body and the ability to hold a style/curl by strengthening hair, reinforcing the cuticle and preventing future damage and breakage. Can be used 2 ways: apply to damp hair and leave on for at least 60 seconds and rinse; or for deeper repair, apply to damp hair and leave in.

And if you also despair of ever having another hair cut and have a head full of split ends to show for that lack then you are going to love:

Amika The Closer Instant Repair Cream - 50ml - $33 - a lightweight, two-in-one leave-in treatment and styling cream for all hair types that instantly seals 96% of split ends while repairing and strengthening hair - it's like magic in a bottle!

Available at Sephora stores across Canada and sephora.ca.

- Lisamarie -

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