Land of the Stupid, Home of the Brave: Visit Diesel Island!

After launching the Be Stupid campaign, Diesel’s next step is the creation of an entirely new and stupid society... an interesting concept. Think "Jersey Shore" stupid but with better-dressed people!

So will you visit Diesel Island this summer?

-Christelle-

Why Be Stupid? Diesel Has a Few Good Reasons...

I already knew there was no cure for stupid, but for Diesel Jeans stupidity should be celebrated with this fall ad campaign - a follow up of the spring campaign - So if you were looking for more reasons to act stupid, here is a new list for you!

-Christelle-