September 13, 2013

Fragrant Friday - Calvin Klein Downtown

Calvin Klein Downtown - 50ml EDP - $78, 90ml EDP - $105, 10ml Rollerball - $25 (Sephora exclusive) 200ml Body Lotion - $49 - a confident, modern fragrance with an unexpected edge with top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum; heart notes of pink peppercorn, violet leaf and gardenia petals; and base notes of Texan cedarwood, incense, vetiver and velvet musks.
I had a chance to attend a Downtown event during TIFF and chat with Daniel Clarke, Global Marketing Director of Clavin Klein and ck one Fragrances at Coty. He explained that as Calvin Klein fragrances tend to be so distinctive that they are often worn as special occasion scents, the motivation behind the development of Downtown was to come up with a fragrance that was a little softer and more everyday wearable.

I like the fragrance - it's crisp, yet warm, a little fruity and a little floral - but I think I even like it more for Rooney Mara's involvement in the ad campaign - she really is the quintessential CK girl! 

Available at The Bay, Sears, Sephora, Shoppers Drug Mart and Jean Coutou.

And if you really want to get into the Downtown spirit, Calvin Klein is also running a fantastic Instagram campaign based on sharing your favourite Downtown moments. Just hashtag your image on Instagram with #CKdowntown and include a location. Click on different parts of the map to bring up those sharing downtown moments across the globe. Just remember that your Instagram profile must be set to public for your image to be captured and uploaded to the map.  Find it at:

- Lisamarie -

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