L'Oréal Préférence Mousse Absolute - $18.99 - in 14 shades: 1031 Very Light Golden Blonde, 1021 Icy Blonde, 1000 Original Very Light Blonde, 900 Original Light Blonde, 730 Dazzling Solar Blonde, 700 Original Dark Blonde, 654 Sensational Auburn, 556 Volcanic Brown, 500 Original Medium Brown, 465 Extraordinary Burgundy, 425 Pearly Dark Chocolate, 415 Fabulous Chocolate Brown, 400 Original Dark Brown and 300 Original Darkest Brown - what makes it new and nifty is the dual aerosol applicator containing the colour and developer - no mixing required - just give it a shake (it's sealed so worry for runaway product), push the button and out comes the colour mousse already mixed together! Apply the mousse to the hair, which will then turn into a cream and massage it in - 30 minutes later you have the easiest colour you ever did!
Which would be cool enough on it's own but what makes it super special, especially for a short haired girl like me who usually ends up throwing half of her colour away - it's reusable! The dual design applicator mixes the product while you use it so anything you don't use you can keep! Which means if you have short hair one bottle will get you 2 full applications; mid-length hair will get 1 full application and a root touch-up; and long hair gets 1 complete application. If that's not genius, I don't know what is!
Of course innovative packaging is all well and good but you still want nice colour out of it so check out mine:
Available now at drug and mass merchandisers across Canada.
- Lisamarie -