March 8, 2019

Strengthen and rebuild hair with Joico Defy Damage!

Joico Defy Damage is here to protect all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution - that all lead to dry, dull, lackluster locks! With a damage-defying formula with moringa seed oil and a protective lipid and SmartRelease Technology - a one-of-a-kind liposome delivery system that provides a trifecta of healthy-hair ingredients that continuously release rose hip oil, arginine and keratin - repairing, strengthening and protecting hair from the cumulative effects of daily styling.

Available in the collection:

Defy Damage Protective Shampoo - 300ml - $24.95 - with a rich, luxurious lather that gently cleanses, swiftly sloughing away dirt, impurities and build-up without roughing up the hair cuticle or stripping colour and protects hair with damage-prevention ingredients for hair that is shiny, smooth and clean.

Defy Damage Protective Conditioner - 250ml - $25.15 - a daily conditioner that instantly detangles, replenishes moisture and builds resilience everyday without weighing hair down. leaving hair soft, shiny and looking healthy.

Defy Damage Protective Masque - 150ml - $27.65 - infuses hair with brilliant, bond-strengthening defense to prevent breakage and proactively build hair's resistance to damage to leave hair touchably soft and shiny.

Defy Damage Protective Shield - 100ml - $27.65 - guards against damage caused by the harsh effects of daily styling - making hair 4X more resistant to breakage during heat styling - and exposure to UV and environmental pollution as well as protects against colour fade to leave hair soft, shiny, vibrant and healthy looking.

Available now at salons across Canada - go to to find one near you.

- Lisamarie -

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