The Body Shop gives you a chance to be extra virgin...foundation that is!

Chase Aston was recently in town during the Greatest Make-up Event and was on hand to introduce The Body Shop's new Extra Virgin Minerals foundations range as well as the holiday makeup. I will be posting about the holiday line next week but here's the scoop on the foundations:

In 3 formulations:

Liquid Foundation - with light to medium coverage, it's made from a combination of pure mineral pigments and Community Fair Trade extra virgin olive oil and marula oil and offers light and comfortable all-day hydration with 14 hours of skin moisturization and a fresh finish.

Cream Compact Foundation - with medium to full coverage, it's created from a blend of 100% ultra-fine, ultra-pure mineral pigments and 100% Community Fair Trade Italian cold-pressed extra virgin olive oil and offers comfortable wear, all-day hydration with 14 hours of moisturization and a matte finish.

Loose Powder Foundation - with adjustable coverage that effectively reduced the appearance of redness, imperfections, blemishes and visible pores and helps to minimize the appearance of fine lines, it's made with 100% ultra-fine, ultra-pure mineral pigments that applies easily to give a natural looking complexion with a radiant finish.

All three cost $25 each and come in 12 shades: 102 Natural Ivory, 105 Rose Ivory, 108 Golden Ivory, 202 Natural Vanilla, 205 Rose Vanilla, 208 Golden Vanilla, 302 Golden Beige, 305 Natural Beige, 308 Rose Beige, 402 Natural Caramel, 405 Golden Caramel, 408 Rose Caramel - and all are paraben and fragrance free and suitable for all skin types.

Two great tips I learned from Chase - any of the 3 formulas, including the powder, can be blended with The Body Shop's liquid mattifyer to cut down shine and any of the 3 formulas can be layered together without them looking cakey or separating!

- Lisamarie -

The Body Shop and Virgin Mobile partner up for The Greatest Make-Up Event in Toronto!

The Body Shop Canada and Virgin Mobile Canada are pleased to announce an exciting partnership that will bring new and exclusive benefits to both Virgin Mobile Members and The Body Shop fan and are starting the partnership off with the Canadian launch of the new Extra Virgin Mineral make-up collection from The Body Shop.

To bring the start of a beautiful partnership to life, The Body Shop Canada and Virgin Mobile are hosting The Greatest Make-Up Event ever at Yonge Dundas Square in Toronto on Friday, September 23, 2011 (11am – 4pm). Customers, fans of The Body Shop and Virgin Mobile Members, as well as the public, are invited to experience a first-class beauty event with The Body Shop Celebrity Make-Up Artist, Chase Aston. From Cameron Diaz to Elle McPherson, celebrities, singers and supermodels have all benefited from Chase Aston’s magical make-up skills. At the public event, Chase Aston and a team of 30 make-up artists will provide free make-up applications featuring the new Extra Virgin Mineral make-up collection from The Body Shop. All participants will receive special incentives and a chance to win valuable prizes, including smartphones from Virgin Mobile.  Plus, Virgin Mobile Members get treated like VIPs with dedicated make-over chairs and some extra-special one on one time with Chase Aston himself.

The Body Shop Canada and Virgin Mobile’s Greatest Make-Up Event is just the first of many awesome activities that will be featured in this long-term partnership. Stay tuned for information on special in-store shopping events and offers that will give both The Body Shop customers, fans and Virgin Mobile Members access to exclusive benefits. Virgin Mobile Members can also stay up to date on the latest benefits at www.virginmobile.ca/lounge.

- Lisamarie -