The Body Shop and Virgin Mobile partner up for The Greatest Make-Up Event in Toronto!

The Body Shop Canada and Virgin Mobile Canada are pleased to announce an exciting partnership that will bring new and exclusive benefits to both Virgin Mobile Members and The Body Shop fan and are starting the partnership off with the Canadian launch of the new Extra Virgin Mineral make-up collection from The Body Shop.

To bring the start of a beautiful partnership to life, The Body Shop Canada and Virgin Mobile are hosting The Greatest Make-Up Event ever at Yonge Dundas Square in Toronto on Friday, September 23, 2011 (11am – 4pm). Customers, fans of The Body Shop and Virgin Mobile Members, as well as the public, are invited to experience a first-class beauty event with The Body Shop Celebrity Make-Up Artist, Chase Aston. From Cameron Diaz to Elle McPherson, celebrities, singers and supermodels have all benefited from Chase Aston’s magical make-up skills. At the public event, Chase Aston and a team of 30 make-up artists will provide free make-up applications featuring the new Extra Virgin Mineral make-up collection from The Body Shop. All participants will receive special incentives and a chance to win valuable prizes, including smartphones from Virgin Mobile.  Plus, Virgin Mobile Members get treated like VIPs with dedicated make-over chairs and some extra-special one on one time with Chase Aston himself.

The Body Shop Canada and Virgin Mobile’s Greatest Make-Up Event is just the first of many awesome activities that will be featured in this long-term partnership. Stay tuned for information on special in-store shopping events and offers that will give both The Body Shop customers, fans and Virgin Mobile Members access to exclusive benefits. Virgin Mobile Members can also stay up to date on the latest benefits at www.virginmobile.ca/lounge.

- Lisamarie -