August 16, 2011

shu uemura Novadiva Fall/Winter 2011

Glamorous, sophisticated and fun describe the latest offerings from shu  - they never disappoint in bringing something new and different to each collection and this one is no different! The palette case is adorable, lipsticks are gorgeous and as usual, the lashes are crazy!
Prima Palette - Limited Edition - $19 - glossy black and decorated with a delicate pattern of lace, it's too pretty for words - for that price it obviously comes empty and you can mix and match the colours you put in it to your heart's content!
Cream Cheek - Limited Edition - $30 - Amber - a natural shade that suits any skin tone.
Cream Shimmer Highlighter - Limited Edition - $29 - creates radiance and a dimensional glow.
Shimmer Eyeliner - Limited Edition - $29 - Cosmetic Silver - waterproof glitter liner with a reflection that varies according to lighting effects - sometimes subtle, sometimes sparkly.
Eyelashes - Limited Edition - $36 - Tutu Laceflare - theatrical tutu-inspired lashes are made up of layered black lace weaved with a subtle gold glitter.
Nail Color - Limited Edition - $20 - in Coquettish Brown - neutral brown-pink with sparkles or Mysterious Green - light, metallic green
Rouge Unlimited Supreme Matte - Limited Edition - $36 - a matte lipstick that is comfortable with a moisture-rich feeling and a signature hybrid pigment for lasting, high-fidelity colour. In 6 shades: Sensual Red - ultra-red; Angelic Pink - lush pink; Evil Pink - bad-girl pink; Darling Beige - rich, creamy beige; Alluring Brown - polished, tempting beige; and Brilliant Gold (artist shade) - a gold tone that you can wear alone or layer on top of another shade.

Check out these looks from Kakuyasu Uchiide, shu uemura International Artistic Director who used a theme of light and shadow, which he thinks is a very fundamental concept of makeup and creates a balance that is simple but very deep and creates a sophisticated nuanced look.
Cool & Mystique
Eyes: PES G white rainbow, ME soft light blue 655, PES P dark blue 96, PES M black 990 - shimmer eyeliner - Cheeks: cream cheek amber - Lips: RUSM alluring brown
Fairy & Fresh
Eyes: G gold, PES P light green 432, PES P dark green 595, PES P black 995 - shimmer eyeliner - Cheeks: cream cheek amber - Lips: RUSM angelic pink
Elegant & Romantic
Eyes: PES G bronze, PES ME soft pink 140, PES ME medium brown 885, PES M dark brown 895 - shimmer eyeliner - Cheeks: cream cheek amber - Lips: RUSM sensual red.

You can find all the pretty wonderfulness that is this collection at Holt Renfrew and some swatches here.

- Lisamarie -


  1. I'm really kicking myself for not exploring Shu more when I was at Holt Renfew a while back. I always am like a deer in headlights when actually shopping at a counter LOL

  2. I love Shu, and these are gorgeous. I've been wearing Shu eyeshadow and blush for more than a decade and am so glad the brand is still available, even if I can no longer check it out in person in the US. Thanks much for the preview.

  3. I looove the packaging on the Prima Palette! Gorgeous.

  4. Never heard of - wow! I really like the looks - so divine :)
    sugarandsalt (at) hotmail (dot) ca


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