May 2, 2014

Keep colour from fading with the Vidal Sassoon Pro Series ColorFinity Collection!

The Vidal Sassoon Pro Series ColorFinity Collection provides a full regimen of advanced technology hair care and styling products that help lock in long-lasting vibrant colour, prevent shade shifting, and maintain the precision of vibrant, dimensional hair color - to help keep hair looking bold for more than 40 washes!

Available in the collection:

ColorFinity Shampoo - 750ml - $6.99 - the formula includes antioxidants that combat free radicals found in water (copper) in order to help eliminate chemical reactions on the hair’s surface that speed up the colour processing and result in less vibrant initial colour. By reducing free radicals, colour processing can take place inside the hair cortex rather than at the surface, providing optimal pigment uptake for long-lasting, vibrant hair colour.

ColorFinity Conditioner - 750ml - $6.99 - contains moisturizing agents that help prevent water fading by sealing in moisture without weighing hair down.

ColorFinity Smoothing Cleansing Conditioner - 500ml - $6.99 - offers one step cleansing and conditioning with a low-lather formula that contains gentle cleansers that leave coloured-hair looking and feeling clean, while smoothing out the hair cuticle. The cleanser contains a moisture-rich formula that helps protect hair and colour intensity.

ColorFinity Dry Shampoo - 140g - $5.99 - in Rich Darks and Intense Blondes - contains a tailored to the shade amount of tapioca starch, an absorbent ingredient that effectively refreshes hair without leaving excess white, visible residue.

ColorFinity 2 Minute Shade Precision Treatment - 58ml - $6.99 - contains durable silicones, a hydrating ingredient that helps protect hair from colour fading. The silicones mimic the layer of hair lost during the colouring process, and thereby help restore hair’s waterproofing properties.

ColorFinity Finishing Hairspray - 397g - $6.99 - provides the long-lasting hold and volume for up to 24 hours without weighing hair down. Its extra strong hold formula is resistant to humidity and helps prevent flyaways for fashionable control all day long.

Available now at drug and mass retailers across Canada.

- Lisamarie -

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