Eye Love Wednesday - Maybelline Eye Studio Master Graphic Eyeliner

Maybelline Eye Studio Master Graphic Eyeliner - $11.99 - equipped with an exclusive tri-angled tip that allows for limitless customized looks - trace across the contour of the eye with the thin or thick side and use the fine edge of the tip to create an angular shape at the outer corners of the eye.

A great example of what it can do is above in the look Maybelline's Lead Makeup Artist Grace Lee created for the Helder Diego Fall/Winter 2015 show at Toronto Fashion Week last week - a look reminiscent of Twiggy that is fun and surprisingly easy to do, thanks to the various thicknesses you can achieve in just one pen without ever having to swap out liners!

Available now at drug and mass retailers across Canada.

- Lisamarie -

This week I'm obsessed with... Maybelline and Redken's David Dixon looks!

Lots of people go to Fashion Week wanting to see hair and makeup that is avant garde and really crazy - and while I agree that can be fun when I go backstage at the shows, I want to see looks that are easily wearable outside of a circus and that will work in my everyday hair and makeup routine.

The styling for the David Dixon show was a perfect example of  a beauty look that can be worn by everyone - for the makeup - Lead Makeup Artist for Maybelline Canada, Grace Lee came up with a look that meshed perfectly with David's feminine and classic collection.

Flawless looking and glowing skin was achieved with Fit Me Foundation and a bit of highlighting from a mixture of Too Cool Color Tattoo and Baby Lips. Brows were defined with Master Shape Brow Pencil and Great Lash Clear Mascara. Eyes are highlighted with Too Cool and Silver Strike Color Tattoo as well as the not yet released Big Eyes Dual Mascara. The punch of colour comes from the lips with a combo of On Fire Red Vivid Lipstick and Gleaming Grenadine High Shine Gloss.

Meanwhile Redken Lead Artist, Jorge Joao designed a look that is ladylike but a little undone so as not to be the least bit prissy with a little help from Redken faves: Fabricate 03, Fashion Works 12 and Quick Tease 15.

It may be from a Fall/Winter show but I don't see anything about this look that doesn't make it also perfect for right now!

- Lisamarie -

Maybelline helps you live World MasterCard Fashion Week while Stylicity helps you shop it!

World MasterCard Fashion Week has Toronto in a frenzy over fall fashions this week - but what I really want to know is what the fall beauty trends will be!

Maybelline New York to the rescue - back for their third year with Grace Lee, Lead Makeup Artist in Canada who will lead her team to create the looks for the runway shows. As a sneak peak, Grace has spilled on a couple of the trends including strong, bold lips and big brows. As well, Maybelline has partnered up with The Coveteur - MNY X The Coueteur - will be covering beauty backstage, showcasing cutting-edge trends through social channels, and curating the best of the event for all to see and will also be showcasing new, unreleased Maybelline New York products that will have beauty junkies counting down the days until the products debut in store. Photos taken by The Coveteur backstage will be available daily on Maybelline’s social media channels, and their videos will be accessible in Spring 2013 on Maybelline.ca.

There are lots of ways to stay up to date with what's going on:

Maybelline will be sharing favourite Fashion Week moments via Instagram.
@MaybellineCAN
· Tweeting the trends from the catwalk to the sidewalk via Twitter:
@MaybellineCAN
· In-depth and exclusive Tumblr content for the most fanatic of fashionistas:
Maybellinecanada.tumblr.com
· Offering inspiration to turn your daily getup into runway material from Maybelline New York’s Pinterest page:
Pinterest.com/maybellinecan

As well, the “Beauty Fishbowl” makes a triumphant return to World MasterCard Fashion Week. Maybelline New York and Redken (Official Hair Sponsor) have constructed a floor to ceiling window located at the east side of David Pecaut Square, allowing fashion enthusiasts to peek into the backstage environment.

And if all of this behind-the-scenes coverage is still not enough to satisfy the curiosity of fashion fans, @MaybellineCAN is offering a first-hand experience of a lifetime. @MaybellineCAN twitter followers can #tweet4aseat to one of Fashion Week’s highly anticipated shows.

To enter:

1) Follow @MaybellineCAN via twitter
2) Tweet @MaybellineCAN : “I want to be spotted @WMCFashionWeek wearing…(insert a
description of the most creative outfit you will be wearing to Fashion Week) #tweet4aseat.”

One lucky winner within the Greater Toronto Area will be chosen every evening between March 17^th and 21^st to win 2 VIP evening passes to join Maybelline New York at a show.

The fashion fanfare doesn’t end there! For those style seekers residing outside of the GTA, Maybelline New York has offered one lucky winner transportation for two to Toronto, as well as two night’s accommodations, $500 of spending money and two VIP passes for a show on March 22^nd, The contest is open to Canadian residents nationwide.

For more details visit: www.maybelline.ca/tweet4aseat.aspx

And now that you're in a fashion kind of mood, take advantage of Stylicity - the program that brings style and most importantly, savings with over 150 retailers online and in Toronto's most fashionable neighbourhoods when you shop with your MasterCard - receive everything from savings on your purchase to a free gift, depending on the retailer.

My recs:

Sauvage - 644 Queen St. W - is offering 20% merchandise - www.shopsauvage.com.

Jeanne Lottie - 32 Scollard St. - is offering 20% off handbags and accessories (excluding sale items) - www.jeannelottie.com.

Hammam Spa - 602 King St. W. - is offering 20% off services - www.hammamspa.ca.

Find all the participating retailers at - www.mastercard.ca/stylicity2013.

And for those not in Toronto, there are still great online deals to be had by all at merchants such as French Connection, Jacob, Roots, Rudsak, Aldo and shu uemura - check out these and more at: www.mastercard.ca/stylicityoffers

And don't forget that MasterCard holders get exclusive access to tickets and seating for runway shows - register at pricelesstoronto.ca.

- Lisamarie -