Maybelline New York to the rescue - back for their third year with Grace Lee, Lead Makeup Artist in Canada who will lead her team to create the looks for the runway shows. As a sneak peak, Grace has spilled on a couple of the trends including strong, bold lips and big brows. As well, Maybelline has partnered up with The Coveteur - MNY X The Coueteur - will be covering beauty backstage, showcasing cutting-edge trends through social channels, and curating the best of the event for all to see and will also be showcasing new, unreleased Maybelline New York products that will have beauty junkies counting down the days until the products debut in store. Photos taken by The Coveteur backstage will be available daily on Maybelline’s social media channels, and their videos will be accessible in Spring 2013 on Maybelline.ca.
There are lots of ways to stay up to date with what's going on:
Maybelline will be sharing favourite Fashion Week moments via Instagram.
· Tweeting the trends from the catwalk to the sidewalk via Twitter:
· In-depth and exclusive Tumblr content for the most fanatic of fashionistas:
· Offering inspiration to turn your daily getup into runway material from Maybelline New York’s Pinterest page:
As well, the “Beauty Fishbowl” makes a triumphant return to World MasterCard Fashion Week. Maybelline New York and Redken (Official Hair Sponsor) have constructed a floor to ceiling window located at the east side of David Pecaut Square, allowing fashion enthusiasts to peek into the backstage environment.
And if all of this behind-the-scenes coverage is still not enough to satisfy the curiosity of fashion fans, @MaybellineCAN is offering a first-hand experience of a lifetime. @MaybellineCAN twitter followers can #tweet4aseat to one of Fashion Week’s highly anticipated shows.
1) Follow @MaybellineCAN via twitter
2) Tweet @MaybellineCAN : “I want to be spotted @WMCFashionWeek wearing…(insert a
description of the most creative outfit you will be wearing to Fashion Week) #tweet4aseat.”
One lucky winner within the Greater Toronto Area will be chosen every evening between March 17th and 21st to win 2 VIP evening passes to join Maybelline New York at a show.
The fashion fanfare doesn’t end there! For those style seekers residing outside of the GTA, Maybelline New York has offered one lucky winner transportation for two to Toronto, as well as two night’s accommodations, $500 of spending money and two VIP passes for a show on March 22nd, The contest is open to Canadian residents nationwide.
For more details visit: www.maybelline.ca/tweet4aseat.aspx
And now that you're in a fashion kind of mood, take advantage of Stylicity - the program that brings style and most importantly, savings with over 150 retailers online and in Toronto's most fashionable neighbourhoods when you shop with your MasterCard - receive everything from savings on your purchase to a free gift, depending on the retailer.
Sauvage - 644 Queen St. W - is offering 20% merchandise - www.shopsauvage.com.
Jeanne Lottie - 32 Scollard St. - is offering 20% off handbags and accessories (excluding sale items) - www.jeannelottie.com.
Hammam Spa - 602 King St. W. - is offering 20% off services - www.hammamspa.ca.
Find all the participating retailers at - www.mastercard.ca/stylicity2013.
And for those not in Toronto, there are still great online deals to be had by all at merchants such as French Connection, Jacob, Roots, Rudsak, Aldo and shu uemura - check out these and more at: www.mastercard.ca/stylicityoffers
And don't forget that MasterCard holders get exclusive access to tickets and seating for runway shows - register at pricelesstoronto.ca.
- Lisamarie -