July 22, 2011

Estée Lauder New Pure Color Modern Mercury Fall 2011

Fall brings us an architectural inspired collection by Estée Lauder Creative Makeup Director Tom Pecheux, skin is softly blurred with just a hint of shimmer, eyes are boldly graphic and flaunt the metallic trend of the season while lips are dusted with a matte finish in contagious shades of beige, pink and red.  Nails are finished in a manic shade of green for an unexpected accent. Together it creates a look reminiscent of rogue femininity combined with modern minimalism that is truly passionate and chic.
Pure Color Illuminating Powder Gelée - $45 - Limited Edition - this first-of-a-kind, “multi-powder” formula creates a theatrical blur of shimmer on the skin when applied dry and a fierce flush of colour when applied wet. The unique suspension of golden pigments and pearls float on top of the skin, resulting in a truly unique sensorial experience for skin. The futuristic powder is flexible and uses a luminosity boosting complex that makes the complexion appear perfectly smooth, sexy and glowing with a polished finish.  

It sounds cool so I'm looking forward to trying it in person - I'm hoping the colour looks a little pinker when wet than it does in the picture - beiges don't make a very nice blush colour on me!
Pure Color Velvet Lipstick - Nude Velvet (regular product) - raw beige, Fuchsia Velvet - pretty magenta and Red Velvet - true red (both Limited Edition) - $32 - with a non-drying, ultra creamy, soft matte formula that saturates lips with a lush, velvet finish and is pigment-rich for a unique, unparalleled wear.
or if you prefer a creme finish - Pure Color Long Lasting Lipstick - Fuchsia Fever (Limited Edition), Scarlet Siren and Beige - $32
Pure Color EyeShadow Duo - Modern Mercury, Platinums and Black Chrome - $34 - Limited Edition
Pure Color Liquid Eyeliner - Black Quartz, Silver Zinc and Graphite - green-gold - $25 - Limited Edition - highly pearlized shades with a rich colour and sparkle application that is long wearing, non-flaking and water-resistant for a look that is vividly precise. Has a felt-tip applicator brush that lays down the sparkle infused formula evenly and easily with one effortless stroke.
Pure Color Nail Lacquer - Metallic Sage - $25 - Limited Edition - this is the item I have my eye on in the collection - from the picture it looks like a really cool green!

Available August at Holt Renfrew and selected The Bay stores across Canada.     
- Lisamarie -


  1. wow, that 'Pure Color Illuminating Powder Gelée' looks insaneee!

  2. seriously drooling over the Gelee!x


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