May 1, 2013

Eye Love Wednesday - Vichy Liftactiv Serum 10 Eyes & Lashes

If you're already clever enough to be a fan of Vichy's Liftactiv Serum 10 (that's right, I just called myself clever) then you will be pleased to hear that there is now a companion product for the eyes:

Vichy Liftactiv Serum 10 Eyes & Lashes - 15ml - $45 - with a hypoallergenic, fragrance-free formula that contains: rhamnose - a firming and powerful anti-wrinkle active ingredient suitable even for sensitive skin and eyes; high-tolerance brighteners - to illuminate and brighten the eye area; and ceramindes - to condition and strengthen the lashes - for instant illumination and eyes that are less tired looking, lifting of the eye area and visibly younger eyelashes for eyes that are transformed in just one month.

There is even a handy, dandy way to apply it for optimal results that is simple, quick and non-irritating:

Step 1: place one drop on the middle finger of one hand and rub against the middle finger of your other hand.

Step 2: close your eyes and pat the serum lightly over the whole eye area.

Step 3: with your eyes closed, finish by smoothing over the entire eye area, from the inner to the outer corner, including the eyelashes.

Step 4; when the product starts being absorbed into the skin, finish by cover the eyelashes: place the index finger below the lashes and raise it gently in a lifting movement, for an "eyelash curler" effect.

If you're short on time you can also finish by just smoothing along the length of the eyelashes and if you're more of a visual learner, you can check out the video demonstrating the application technique at the product page at

I especially appreciate that it comes in a pump bottle so that you don't have to mess around with a dropper or be sticking your fingers into a jar and the super-light texture that just melts right into the skin without feeling thick or sticky!

Available now at pharmacies and drugstores across Canada.

- Lisamarie -

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