May 31, 2013

Nine West does shoes right with new Yorkdale concept store!

Nine West has re-opened its flagship store at
Yorkdale Mall, revamping it to make it the first of its kind in Canada!

Mirroring the dynamics of the New York Lexington flagship store, the newly renovated Yorkdale Nine West store creates a revolutionary experience, inspired by a woman’s enduring desire to surround herself with great shoes!

Tim Davison, Chief Operating Officer, describes this new experience as “Unlike any other shoe store in the centre.
It is a combination of new architectural details and merchandising techniques that have changed the typical square
box ‘bricks and mortar’ experience. We have a new way of looking at shoe store design...We Do Shoe!!!”

With less is more in mind, Nine West has captured the top selection in sandals, pumps, platforms, flats and boots for the shoe fashionista.
Different from the everyday volume concept presented by other retailers, the new design features unique beauty wall trends:

• The ‘Pump Parlour’ Wall – A showcase of signature heels.
• The ‘Ballet Bar’ Wall – An array of ballets flats for every woman’s need.
• The ‘We Do Shoe’ Wall – The hot to trot collection.
• The ‘Sandal Salon’ Wall – The whole kit and caboodle – colourful collation.

Having been to the old location many times, I couldn't believe it was the same space - it looks modern and sleek with a chic white frame interior accented by my favourite part (next to the shoes) lush pink benches - perfect for trying on a new pair (or dozen) shoes!

Open now at Yorkdale, be sure to check it out!

- Lisamarie -

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