August 11, 2017

Keep hair colour fresh and vibrant with Alterna Caviar Infinite Color Hold!

Looking for something that will preserve hair colour, vibrancy and shine, replenish lost moisture and provide powerful colour-fade protection? Then you need to check out the Alterna Caviar Infinite Color Hold line and bid farewell to dull hair color and brassy tones. Containing ingredients like real caviar extract, hydrating Seasilk and Age-Control Complex, each product in the range was curated to show each strand of hair the love and nourishment it needs to retain color.
When used together, the line works to provide 70-day vibrant colour along with a synergy of anti-aging benefits and powerful UV protection to help prevent wash-out, dry-out, and fade-out for healthy-looking hair.

Available in the collection:

Caviar Infinite Color Hold Shampoo - 250ml - $42.50 - features dual capture complex to provide UV protection, minimize colour fade for lasting colouring vibrancy and replenish lost moisture.

Caviar Infinite Color Hold Conditioner - 250ml - $42.50 - features dual capture complex to replenish moisture while reducing oxidative color damage with a synergistic blend of natural UV filters including red raspberry leaf oil and sunflower seed oil.

Caviar Infinite Color Hold Vibrancy Serum - 50ml - $42.50 -  an innovative dual-use serum that  can be used as a leave-in treatment to add shine, tame frizz and provide protection against UV exposure, or mixed with any Alterna conditioner to transform it into a color recharging mask - boosting the level of conditioning and adding radiance to hair. 

Caviar Infinite Cold Hold Topcoat Shine Spray - 125ml - $40 - with an ultra-lightweight formula that nourishes and protects instantly providing multidimensional colour and reducing oxidative colour damage with a synergistic blend of natural UV filters and providing powerful colour-fade protection. 

If you don't want to commit to a full sized products before trying or are looking for a great travel set - the shampoo and conditioner also come in 40ml sizes along with a 25ml Topcoat Shine Spray for $31 at

If you're going to test out products for their colour retention abilities, I have the perfect shade for it - red - normally after fresh colour I can see it start to fade in about a week and also become really dull. It's been about 3 weeks and I won't say there hasn't been any colour fade with this line but to be fair, red is a really hard colour to retain - what I have noticed is how shiny my hair has stayed, making the colour look richer which really makes the fading less noticeable!

Available at select salons across Canada - check out their store locator to find one near you at: - as well as online at

- Lisamarie - 

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