This week I'm obsessed with... Being Bold With Beauty at Shoppers Drug Mart!

The Shoppers Drug Mart Be Bold With Beauty campaign is back again this year with another batch of fabulous looks curated by award winning makeup artist Simone Otis including: Ready. Set. Glow, Contour Conquered, Statement Lip, Boldly Romantic, Fiercely Yellow, Glossin', Instaglam, Berry, Berry Fierce, Gold. Bold and my fave:

Outside The Lines - as pictured here - the perfect blend of classic and modern with modern graphic eyes and a classic red lip - and there are 3 products from the look that I really just adore:

Benefit Hello Happy Soft Blur Foundation - 30ml - $38 - a lightweight foundation that evens out skin tone and blurs imperfections with soft-focus optical blurring spheres. With a natural-matte finish and light-to-medium coverage, it looks like skin and feels like nothing at all.

Stila Stay All Day Waterproof Liquid Eye Liner Micro Tip - $29 - with an even finer, ultra-thin tip making it easy to line and define with precise strokes or fill in the spaces between lashes to to make them appear fuller. The formula glides on with ease, dries quickly and won't smudge or run, day-into-night.

Bourjois Rouge Velvet The Lipstick in 07 Joli Carmin'ois - $24 - the perfect red shade that combines an extremely matte finish, a velvety texture and never-before-seen comfort into an incredibly light lipstick. It has a hybrid formula which contains a moisturizing complex and a perfect balance between high pigment density and essential oils.

All available now at Shoppers Drug Mart Beauty Boutiques across Canada and online at beauty.shoppersdrugmart.ca.- where you will also find all of the products and instructions to create each look.

As an added bonus - Be Bold and Win Beautifully now until August 24th - follow @ShoppersDrugMartOfficial and share your bold new look with #bebold for a chance to win a VIP experience for two to Toronto Fashion Week in collaboration with RE\SET from September 4-7.

- Lisamarie -

Fave lips, tips and lashes from the Revlon ColorStay Be A London Lady look - with swatches!

If you've ever wanted to be a London Lady then Revlon ColorStay has everything you need to get the look!

Revlon ColorStay Shadow Links - $3.49 - in Onyx and Gunmetal

Revlon ColorStay Skinny Liquid Liner - $10.49 - in Blackout

Revlon Bold Lacquer Mascara - $10.49 - in Blackest Black

Revlon ColorStay Moisture Stain - $13.59 - in London Posh

Revlon ColorStay Gel Envy - $8.39 - in High Stakes, All or Nothing and Diamond Top Coat

Do it right and you will look just the drawing - but more 3D...

I did actually attempt the shadow and liner as well, but ended up looking like I got punched in the face instead of fabulously smokey, which to be clear is operator error not the fault of the makeup, so I have spared you that, but here's the rest of it...

Bold Lacquer Mascara

ColorStay Moisture Stain in London Posh

Colorstay Gel Envy in High Stakes

ColorStay Gel Envy in All Or Nothing

 - Lisamarie -

Turn It Up with Festival beauty from CoverGirl, Herbal Essences and Olay Fresh Effects - love it then win it with our Contest!

With the warm weather comes festival season and there's no reason not to look great in an effortless way while spending the day outside listening to your favourite music! CoverGirl and Olay Fresh Effects have some great products to help you look polished without the makeup meltdown that can be inevitable with other products!

Start with a base of Olay Fresh Effects Skin Perfecting BB Cream - a tinted lotion that blends effortlessly with your natural skin tone, helping hide imperfections and eliminating the need for foundation and concealer while also offering all-day moisture. Next, add a touch of CoverGirl TruMagic The Sunkisser Skin Perfector Bronzer Soft Touch Balm to your cheekbones, nose, chin and forehead for a naturally glowing effect. And since we're going more natural everywhere else, play up the eyes with a couple of coats of CoverGirl Bombshell Volume Mascara and CoverGirl Ink It! All Day Eye Pencil in Aquamarine Ink but just along the top lid. Finish off with CoverGirl LipPerfection Jumbo Gloss Balm for a little bit of colour and a lot of moisture!

a silky, oil-free tinted lotion that blends effortlessly with your natural skin tone, helping hide imperfections and minimizing the need for concealer and foundation.
- See more at: http://www.beautycrazed.ca/2013/08/balmy-for-bb-olay-fresh-effects-skin.html#uds-search-results

The whole thing will take less then 5 minutes and last all day!

Complete your festival look with the oh-so-fab fishtail braid in three simple steps:

1. Divide hair into 2 sections
2. Take a small chunk of hair from underneath one section then bring it around and add it to the other side.
3. Switch to the other section and repeat until the braid is finished
For a braid that stays put, use a few sprays of lightweight hairspray like Herbal Essences Naked Volume Flexible Hold Spritzer to help hold everything together but will still leave you with soft, touchable hair and finish off with Herbal Essences Naked Shine Sheer Mist for protection and shine! Of course if you're like me and don't have enough hair to braid then Herbal Essences Naked Dry Shampoo is the perfect pick me up mid-concert for fine, sweaty hair!

And when the fun's all over you can easily take your festival makeup off: Olay Fresh Effects {Everything Off!}Deluxe Makeup Removing Wet Cloths - 25 cloths - $8.99 - pre-moistened cloths that wipe away dirt, oil, and even the most stubborn make-up - even waterproof mascara! They’re infused with the essence of honeysuckle and white tea for an extra pick-me-up. And they come in a resealable packet, so you can use them on the go so you’re ready whenever you need a refreshing clean.

Turn It Up - your ultimate destination for all things beauty, fashion, music and culture. Covergirl, Olay Fresh Effects and Herbal Essences have teamed up to bring you the ultimate girl's night out (and everything in between) guide and have also been kind enough to cough up all of the products mentioned above for the ultimate festival day out look jut for you! If you're ready for some effortless beauty delivered to your door then read on!

This contest is open to all our Canadian followers and it's very easy to enter, just leave a comment letting us know that you follow through Google Friend Connect, Bloglovin' or Facebook Networked Blogs (if you aren't a follower you can do that now - sign up buttons are in the right sidebar).

1 entry for following and letting us know what band/concert would you most like to hear play live? Be sure to leave your e-mail address too so we can find you if you win!

And for extra entries:

Follow @Beautycrazedcan on Twitter and tweet the contest using hashtag #gottaturnitup
Follow @covergirl on Twitter and tweet the contest using hashtag #gottaturnitup
Follow @fresheffects on Twitter and tweet the contest using hashtag #gottaturnitup
Follow @herbalessences on Twitter and tweet the contest using hashtag #gottaturnitup

If you prefer not to leave your info on a public post, please leave a post saying you want to enter and then e-mail your info to info@beautycrazed.ca, please put "Turn It Up Festival Fun contest" in the subject line. Remember to leave the post or you name won't actually end up in the draw! Winner to be decided by random drawing and you have until May 30th to enter. Good Luck!

- Lisamarie -

Fashionably Festive at Fashion Week with Target, Maybelline and Redken!

It was Fashion Week in Toronto this past week and as a change from seeing the looks and clothes coming in the spring/summer, I checked out the Target holiday show featuring clothes you'll find in their stores right now! And of course clothes are nothing without the right makeup and hair...

Grace Lee, Lead Makeup Artist for Maybelline New York Canada, designed the beauty look for the show that subtly screamed (although how one  subtly screams I don't quite know) sexy. With a slightly undone makeup look that is happily that super easy to recreate at home:

Start with a flawless complexion with Fit Me Foundation pressed onto the skin with a sponge and a darker Fit Me Foundation Stick for contouring and Dream Lumi Touch Concealer for an under-eye highlight.

A subtle, shimmery smoky eye was created by lining the upper lashes with Maybelline New York Master Smoky Longwearing Shadow-Pencil, smudging it up slightly with the pencil’s sponge tool. Swipe Maybelline New York EyeStudio Color Tattoo 24HR Cream Gel Shadow in Bad to the Bronze across the entire eyelid for a simple shiny finish. Finish with a generous coat of Colossal Volume Smoky Eyes Mascara.

Finally Grace added flesh toned lips with the new Illusion Color Elixir in Nude and some highlight to the cheekbones with Barely Brazen Color Tattoo Pigment mixed with a sheer Baby Lips.

Then it was time for Jorge Joao, Redken Artist and Lead Stylist to work his magic on the hair with an undone beachy look - he used Iron Shape 11 to pre-treat the hair and help it hold the curl. Then he spiral wrapped random pieces around a curling wand and pinned in place - the secret is to let hair completely cool in order to lock-in the curl. Finally he unpinned  the curls and finger combed to loosen them and sprayed them with his new texturizing sea spray - Fashion Waves to enhance.

Then it was on with the Target show - I've been to a few fashion shows over the last few years and I'll tell you what made the Target show different - models who didn't stomp down the aisle looking like they were trying to kill bugs - but ones that looked like they were having fun - skipping, high fiving and dare I say, smiling?! What I really appreciate about the show though is that I can go into Target and buy anything I see and not only can I afford it, it will come in my size!

For starters I require the blue coat...

and because you can't have too many coats, I'll need the red one too!

Love the dress!

And this pencil skirt!

Erin Wasson and Bullseye closed out the show - and it was such a cute show that I'm even going to forgive Erin for her presence in the media lounge before the show which prevented me from getting to the cookies!

- Lisamarie -

Eye Love Wednesday - CoverGirl Flamed Out burgundy smoky eye

Photos courtesy of Toronto Beauty Reviews

If you're looking for a new twist on your favourite smoky eye why not try something different then the usual black or brown - perfect for fall is burgundy which adds a little more interest and punch but without being too crazy!

It's an easy look to get with the Covergirl Flamed Out Collection:

Start with the CoverGirl Flamed Out Pencil in Red Hot Flame and use it to cover the eyelid and line the lower eye - before it sets, use a finger or a q-tip to smudge the colour out a bit to soften it and make it look less perfect. To add depth to the colour and increase lasting time layer some Flamed Out Shadow Pot in Red Hot on top of the pencil. Then add a touch of Flamed Out Pencil in Crystal Flame to the inner corners of the eyes and under the brow arch to help open up the eyes. Add two coats of Flamed Out Mascara and you're good to go!

The CoverGirl Flamed Out collection is available at drug and mass merchandisers across Canada now.

- Lisamarie -

Eye Love Wednesday - wearable blues from Revlon!

You don't have to be Olivia Wilde to get away with blue - it's a colour that everyone can wear and that you can make as neutral or as bold as you like! Revlon has products to give you a multiple of looks from the perfect pop of colour to a smoky and smouldering eye - all in blue!

PhotoReady Primer + Shadow in Avant Garde - $12.95 - with 3 expertly coordinated shades of blue that can be mixed and matched as well as a lid smoothing primer and sparkle top coat.

Lash Potion Mascara - $9.95 - offers a formula of strengthening proteins for amazing volume and length while working to nourish lashes so they reach their fullest potential of lush, long and lustrous lashes

PhotoReady Kajal Intense Eye Liner + Brightener in Blue Nile - $9.95 - a dual-ended creamy liner and brightener with a dark end for an intense, bold look and a light end to brighten and open up your eyes.

Just remember that for a natural looking daytime look, blue is best used sparingly - I like to use the lightest blue shadow as an allover wash with a brown liner or the blue liner on the waterline with a nude shadow - either look is perfect for the day topped off with 2 coats of Lash Potion Mascara.

For night I love a smoky blue eye done with the navy shadow - also great because I can slap it on top of whatever I'm already wearing, one more coat of mascara, and I'm ready to party!

What do you think about blue eye (looks) - love 'em, hate 'em or do they just scare the crap out of you?!

- Lisamarie -

Steal the Fall Glam look from Elizabeth Arden and then win the products to create it! Contest!

Elizabeth Arden's Global Makeup Artist, Rebecca Restrepo created this gorgeous Fall Glam look inspired by the 2012 Fall runway show looks - she felt the mix of glamourous and exciting architectural designs demanded a more powerful look in makeup and she has been kind enough to share her steps and products so that we can re-create the look ourselves at home - and you will be amazed at how easy it is!

Eyes

Beautiful Color Eye Shadow Duo in Heathered Plums
- Apply the lighter shade to the crease and lightly line the lower lash line.
- Use the deeper shade from lash line to crease blending a small amount into the crease with the lighter shade.
- Blend the deeper shade into the lighter shade at the base of the lower lash.

Cheeks

Ceramide Cream Blush in Nectar
- Apply starting at the apples of the cheeks and softly fade the colour moving towards the hairline.

Lips 

Beautiful Color Smooth Line Lip Pencil in Crimson
- Use the liner on an angle beginning at the cupid's bow to create soft definition, then apply from the outer corners inward.
- Lightly line the bottom lips.

Ceramide Ultra Lipstick in Mulberry
- Apply lipstick to the edge of the lip line so there are no harsh lines from the liner.

High Shine Lip Gloss in Sparkling Ruby
- Apply gloss starting at the center of the lip and work your way out to create a full lip.

Of course creating the look will be even easier if you have all of the products Rebecca used and if you agree and want to win them all then read on...

This contest is open to all our Canadian followers and it's very easy to enter, just leave a comment letting us know that you follow through Google Friend Connect or Facebook Networked Blogs (if you aren't a follower you can do that now - sign up buttons are in the right sidebar).

1 entry for following and answering the question - What is your favourite makeup trend this fall? Please also leave your e-mail so we can find you if you win! 

And for an extra entries: 

Follow @BeautyCrazedCan on Twitter and tweet the contest.

Follow @ElizabethArden on Twitter and tweet the contest.

If you prefer not to leave your info on a public post, please leave a post saying you want to enter with your answer to the question and then e-mail your info to info@beautycrazed.ca, please put "Elizabeth Arden Contest" in the subject line. Remember to leave the post or your name won't actually end up in the draw! Winners to be decided by random drawing and you have until November 9th to enter. Good Luck! 
 

- Lisamarie -

Eye Love Wednesday - Make Up For Ever - pretty in pastel!

We've been seeing pastel all over the spring runways and in an attempt to be on trend, I have been trying hard to achieve a pretty and soft pastel eye, but it's actually a tricky colour to do. My usual lazy colour wash eyeshadow technique doesn't seem to work - I just end up looking like an 80's throwback!

Luckily, Make Up For Ever Managing Academy Educator, Jen Evans, has my back and has shared her pro tips for creating a fresh, romantic spring look by adding a subtle pop of colour to your lids with pastels.

Here's her simple 4-step eye technique:

Step 1: Apply a nude eye shadow from the upper lash line to the crease.
Step 2: Using an eye shadow brush like Make Up For Ever’s #10S, sweep your favorite pastel eye shadow from the inner to outer corner of the eye, extending just above the crease while leaving the
outer corner open.
Step 3 (optional): Apply a pop of pastel to the outer corner of the lower lash line for a more colorful, playful pop.
Step 4: Apply two coats of your favorite mascara, such as Make Up For Ever Smoky Lash.

Use any of the above pastel colours which range from subtle to more vibrant to create an eye-opening and brightening look. Jen is absolutely right, I've been playing around with her suggested look and not only is this technique easy, it looks stunning! Also note, if you like a monochromatic look, any of the MUFE shadows can double as blushes and any of their blushers can be used as a shadow!

Available at Sephora stores across Canada and online at www.sephora.ca

- Lisamarie -

Milla Jojovich sparkles in L'Oréal for the holidays!

Milla Jojovich looks so amazing in this holiday ad for L'Oréal that I made it my mission in life to figure out what products would recreate her look and after much trial and error - here's what I've come up with:

La Couleur Infallible Eye Shadow in Goldmine (new colour in stores now) and Permanent Kaki - the green isn't quite as intense as in the pic but I'm marking that down to the wonders of digital enhancement. I did find that when I wet the eye shadow, it did go on brighter so that's what I ended up doing at the edges to bring out the green.
Lineur Intense Felt Tip in Carbon Black and
Voluminous Million Lashes Mascara in Blackest Black complete the eye look.

For the lips I used a bottom layer of Infallible Le Rouge Lipcolour in Ravishing Red followed by a layer of Always Apricot and finally a touch of Colour Riche Le Gloss in Naturally Nude mixed with a bit of the Goldmine eye shadow.

Three great tips that I got from Eddie Malter, the official makeup artist for L'Oréal for applying the metallic shadows which I found to be a bit tricky before using his suggestions:

1. Apply metallic eye makeup before foundation - as it tends to fall, it saves you having to apply your foundation twice!

2. Use a tapping motion when applying - for even and smooth application delicately tap the colour into your lid with the brush vs. a traditional sweeping motion.

3. Wet your makeup brush to increase colour intensity or to use it as an eyeliner!

Have you been finding any holiday beauty inspirations? Feel free to share!

- Lisamarie -

The ShOws have me thinking spring - spring makeup that is!

The ShOws (and no, I don't know why there is a capital "O" in the name, it's a mystery, deal with it) took place a couple of weeks ago pre-fashion week at the Ritz Carlton and featured the spring 2012 collections of four Canadian designers who are now based in Europe and was hosted by Coca Rocha whose doc - Letters to Haiti - was also shown as part of the festivities.

I'm sure you've long since admired the fashions elsewhere but I've been thinking about the beauty looks evident in each showing and thought I would do a round up of them, enjoy!

Thomas Tait - used a colour palette of black and white with pastels thrown in so you would have thought there would have been some colour in the face, but he went with a fresh-faced look which I guess went well with the sneakers! Since it's hard to look that glowy when your a model embarking on fashion week I suspect a good skin luminizer was involved such as Hard Candy Glow All The Way (26.5g - $8 - available at Walmart) - apply strategically or mix a touch in your foundation for an all over glow!

Calla Haynes - whites and the prettiest prints were paired with bright coral lipstick and after acquiring a fondness for coral this summer I am super happy to see it will be back next year! Coral is great because it's one of those universally flattering colours which can go more orange or more pink depending on your preference. I'm particularly loving Lise Watier Glam Rouge Infini in Corail Pop Glam ($27 - available at Shoppers Drug Mart)

Jean-Pierre Braganza - had a collection full of neutrals with pops of coral here and there. The coral theme continued on the cheeks with blush slashes - reminiscent of the blush stripes we did in the 80's. I'm not recommending you copy the application technique but I sure do like the idea of a bright blush especially when the rest of the face is so subdued. Make Up For Ever High Definition Blush in Quickie, a salmon pink ($29 - available at Sephora) is a great choice for the bright blush look!

Todd Lynn - I must admit, this was my favourite collection, not only did I love the clothes all white, black, silver and indigo but I also loved the pop of colour they used in the makeup in blue eyeshadow! I have long been a fan of blue eyeshadow and always get excited when it comes back into favour! Get the look with Clarins Eye Quartet Mineral Powder in Indigo ($42 - available at The Bay) or if you think the blue eyeshadow look is a little too 70s for your taste do a thick blue liner just on the top lid, liquid liners work best for a clean punch of colour such as Stila Waterproof Liquid Eye Liner in Curacuo ($29 - available at Sephora).

On such a frosty morning, spring seems so far away - spring makeup however is yours for the asking!

- Lisamarie -

Inspiration: Doutzen Kroes for Elle Magazine

Doutzen Kroes poses for Elle France (October edition) with a makeup and styling from bold to natural. From one extreme to the other, one thing is sure: Doutzen always looks amazing!

mark. on the dot eye color compact - 6.75g - $18 - 9 high impact colours with a metallic finish

Quo Couture Eye Shadow Duo - $12

L'Oréal Telescopic Explosion Waterproof Eyeliner - $12.95 

 

 L'Oréal True Match Touche Magique Concealer + Highlighter - $12.99

Pictures: Alex Caley

 

Clarins Rouge Prodige - $26

Get inspired!  Get busy!

-Christelle-