June 21, 2011

Foundation smarter than you are from Josie Maran, Avon and Almay!

I like the idea of a foundation that just knows what shade my skin is and will instantly turn that colour as soon as it hits my face - it's a magical concept that really appeals to me!  Unfortunately in my case it works better in theory than in reality - these types of formulas still come in shades - usually only 2 or 3 in light and medium tones. Unfortunately they only seem to suit those who fall in the light/medium shade group, if you are fair like me or dark skinned none of the shades are likely to suit you. Boo!

For everyone else, here are the ones that I think sound interesting and wish would make a shade for me:

Josie Maran Argan Matchmaker Serum Foundation - 30ml - $55 - available in 2 shades: light/medium - for the lightest skin with yellow-olive undertones to medium skin with yellow-olive undertones; and medium/dark - for medium tan skin all the way to the deepest skin tones - with Moroccan Argan Oil it naturally nourishes and hydrates while smoothing fine lines and leaving skin balanced, strengthened, healthy and even, keeps oily areas shine-free and dry spots naturally moisturized.  What I especially like the sounds of is that it is supposed to suspend over fine lines and wrinkles, smoothing and correcting the visible signs of aging.  When I met Josie a couple of months ago, she did mention that a shade for fair skin was in the works so here's hoping! 

Available at Sephora and Sephora.com.
Avon Ideal Shade Custom Shade Foundation Lotion SPF 15 - 30ml - $15 - available in 3 shades: light, medium and medium deep that are formulated with custom-colour technology that adjusts to your skin tone.  The coverage is sheer, smooth and natural-looking and illuminates skin while it covers imperfections.

Available from your Avon rep 1-800-265-AVON or online at www.avon.ca
Almay Smart Shade SPF 15 - 30ml - $19.49 - in 3 shades: light, light/medium and medium - also comes in an anti-aging formulation with SPF 20 as well as skin balancing with SPF 15


  1. I'm glad Josie is making a shade for fair skin finally! I really wanted to get this since I love her stuff so much, but the light was way to dark for me.

  2. I've been wanting to try the Almay one, always wondered how it worked.

  3. I always notice the Almay one in stores but wonder if it would actually work on my face. Skeptical I am!

  4. I really want to try the Josie Maran one, it looks promising:) I tried the Almay foundation, it has a pretty nice consistency but when it comes to the skin tone mathcing, I find it simply changes colour once it gets in contact with body heat. It would always change into the same color once it got on my hand. But that just could be me, I still liked it as a foundation:)


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