May 2, 2012

This week I'm obsessed with... Colgate Optic White Toothpaste!

Back in the olden days when dinosaurs still roamed the earth there was basically 2 choices if you wanted to whiten your teeth: baking soda which tasted awful and was really scratchy or Pearl Drops which tasted awful and was really scratchy - the early 80's were not about white teeth, that's for sure!

Fast forward 30 years to an era of blinding white smiles where strangely crimped hair and neon is back in style... I'm here to tell you, resist the urge to crimp, you will look back on the those pictures and cringe, trust me! But go ahead and whiten, those products have come a long way baby!

Now, you can whiten and brighten your smile, safely, easily, painlessly, cheaply and without the grit! These days, my toothbrush is sporting Colgate Optic White Toothpaste - 85ml - $4.49, 165ml - $6.49 - the latest whitening toothpaste that delivers whiter teeth in just 1 week with hydrogen peroxide – the same whitening ingredient used in the strips.

With daily use, not only will you see an improvement after just a week; but after 4 weeks, you can expect to be 3+ shades whiter!

What's really fun about the formula though is that it activates on contact so you can feel it working and if I can feel something working, I'm more prone to believing it's actually doing something, I'm funny like that - in this case though I really can see the results! After 4 weeks my coke (the drinking kind) habit which usually has my teeth looking dullish is once again, my little secret (it's the drinking kind, I swear)! I also find that if you use this toothpaste with your electric toothbrush rather than your manual, you see much quicker results!

Colgate Optic White is available in 2 flavours:  Sparkling Mint and Cool Mint (milder for you toothpaste wimps). Find it at your local drug, grocery and mass store now.

- Lisamarie -


  1. I laughed while reading your blog post. :')
    I've never tried Colgate's version of whitening toothpaste. I've only tried Crest which I don't think really did anything...I think I will consider this one next!


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