February 25, 2011

Shoppers Drug Mart now offers a whole lot more Essie!

I was excited to see that Shoppers is now carrying a wide range of the Essie Nail Lacquer - $11.99 - available in 54 iconic shades: Nudes - blanc, waltz, allure, limo-scene, adore-a-all, vanity fairest, mademoiselle; Pinks - ballet slippers, sugar daddy, fiji, muchi, muchi, pink diamond, eternal optimist; Roses - mob square, secret story, miami nice, watermelon, plumberry, bachelorette bash, big spender, jamaica me crazy; Plums - angora cardi, it's genius, bahama mama, sole mate, devil's advocate, sexy divide, wicked; Reds - bordeaux, wrapped in rubies, fishnet stockings, a-list, forever yummy, jag-u-are, russian roulette, lollipop, firth avenue, e-nuf is e-nuf, peach daiquiri; Neutrals - chinchilly, merino cool, mamba, buy me a cameo, mink muffs, little brown dress, in stitches; Deeps/Blues/Greens - licorice, over the edge, midnight cami, aruba blue, beach bum blu, trophy wife, turquoise & caicos, sew psyched. The display looked like a giant beautiful rainbow!

I was also psyched to see the French Affair spring colour collection on display!

Also on display was the Essie Care Line - six treatments for specific nail health needs and two customized top coats.  All the care products contain a clinically proven formula to nourish and protect nails.  Every base coat delivers the following ingredients selected to respond to specific nail needs: Argan oil to restore nutrient content of nails, Vitamin E a nourishing anti-oxidant, an oil blend which delivers extra conditioning for dry, brittle nails and incudes jojoba, apricot, safflower, wheat, sweet almond, avocado, macadamia and sunflower as well as Hexanol, a specialized strengthener for soft, weak nails.
Base Coats:
Grow Faster - $9.99 - five-day growth treatment for healthy normal nails
Feed Me - $9.99 - deep hydration treatment for dry, brittle nails
Grow Stronger - $9.99 - fortifying treatment for soft, weak nails
All in One - $11.99 - total nail treatment acts as both a base and top coat
Cuticle Care Solutions:
Smooth Trick - $9.99 - a hydrating cuticle oil (available in March)
Disappearing Trick - $9.99 - dissolves excess cuticles
Top Coats:
Good to Go - $9.99 - rapid dry top coat
No Chips Ahead - $9.99 - diminishes nail chips

- Lisamarie -


  1. I loooove nail polish displays. I can really spend inappropriate amounts of time in front of them browsing through the colors :)

  2. I was there too. I literally stopped in the middle of the aisle and just smiled. YAY Essie!

  3. wow they have the french affair collection, that's great. It will be awesome to redeem for some free polishes with Optimum points. Thanks for the heads up!

  4. I heard on the radio that tomorrow (Saturday) is 20X the points when you spend $50 or more or you can get a $20 SDM gift card instead of the points - sweet deal!

    Best, Lisamarie

  5. Love Essie nail polish... but for $11.99? I don't know why it is so expensive at Shoppers. FYI ladies, you can get Essie nail polish for $7.99 at Pacific Mall (Phoenix Beauty Lounge) if you live in Toronto/Markham. Or you can get Essie at Trade Secrets for $9.99. However, I'm sure Shoppers will have a lot of sales so no biggie. The selection they have is good but i think the price is a bit extreme :P

  6. I never worry about prices at Shoppers, things go on sale so often between that and the Optimum points it evens out! I live near the Pacific Mall so I will have to check that store out - of course I get lost every time I go in there... ;-)

    Best, Lisamarie

  7. that's a pretty picture =]
    you can get essie, opi, china glaze and orly on orfus road for much cheaper
    essie: 5.99
    opi: 7.99
    CG : 4.99

  8. I noticed these nail polishes at Walgeens and Wal-mart too! I'll have to try them out.

  9. What about the Matte About You ??


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