March 2, 2012

Fall in ♥ with L'Oréal Professionnel DIARichesse/DIALight!

A new generation of demi-permanent haircolour has arrived that offers vibrant, multi-dimensional and luminous haircolour to enhance and maximize your natural beauty!

In two technologies with 8 professional services:

DIALight - for coloured/sensitized hair - offers no lift (no colour effect on natural/non-sensitized sections of hair), intense haircare-like results (hair feels like it has undergone a haircare treatment, exceptional performance (long-lasting rich colour from root to ends) and vinyl shine (intensely shiny and luminous hair)

I ♥ Photo Gloss - for a veil of intense shine
I ♥ Highlight Me - customized toning of highlights without affecting your natural base
I ♥ Reflect Remedy - to neutralize unwanted or faded reflects
I ♥ Colour Wakeup - to refresh colour between two permanent colour applications
I ♥ Shape & Colour - to add demi-permanent colour the same day as a perm or Brazilian smoothing service.

DIARichesse - for natural hair - offers more coverage (up to 70% of grey hair with natural shades), more fexibility (3 levels of developers: 6,9 and 15 volume - to reach the coverage level and the intensity of the reflect you desire), more cosmeticity (exceptionally soft feel with pure and intense reflects) and more lift (up to 1.5 levels)

I ♥ Grey Incognito - to cover first greys
I ♥ Reflects Revealed - to add a first reflect and dimensionality to natural hair colour
I ♥ Back To Me - to go back to your natural base colour
Of course seeing is believing, so check out my results with I ♥ Colour Wakeup - it's rich, it's red and damn, it's shiny! It wasn't time-intensive either - the colouring itself only took 20 minutes. I've gotten so many compliments on my colour recently too and isn't that when you really know you have a great one?!

Get your very own DIA ♥ at your local L'Oréal Professionnel salon - you can find one near you at

♥ Lisamarie ♥


  1. Looks good!
    I love your color :)

  2. Wow, that is an awesome going to try this!

  3. I always think of that colour as "Parisian Red." It's very popular there.


  4. I've tried DIALight a week ago, and result is amazing! Still can't believe that my hair looks so shiny and healthy. :)

  5. awesome color! Do you know where can i buy the product?

  6. Hello,

    I have searched some reviews about DiaLight color and I found your website. The color you have is amazing. I want to use a red color, but it is the first time when I will use developer separately from dye. I don't know which level of developer I need to obtain an uniform and intense red color. You wrote that they have 3 levels of developers: 6, 9 and 15 volume. Which one did you use to obtain this color? I have red hair already but the color is very faded, so I need to get a intense red color. And, how many milliliters of developer did you use for one tube of dye? I will appreciate a lot if you help me.

    Have a nice day! :)



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