John Frieda Precision Foam Colour is the latest addition to the foam hair colour market. What makes it different? An innovation seven years in the making - proprietary foam technology that minimizes the uneven coverage and patchiness typical of an at-home colour job and instead offers effortless coverage and flawless colour. Sounds good right?
It's very easy to use: Squeeze the center of the bottle to dispense foam into a gloved hand (and these are good quality gloves, not think plastic crap) and apply directly to hair. Simply massage foam into hair with fingertips to thoroughly cover each strand from root to tip. The foam easily coats even the most hard-to-reach areas, including the back of the head. Let stand for 20 minutes (30 minute for grey coverage) and rinse with lukewarm water until water runs clear. Apply conditioner and leave in for 2-5 minutes before rinsing.
I haven't actually tried the product myself yet because I have just had my colour done but I have seen it demoed and it was very impressive. It mixed up easily, was applied by the models themselves very quickly and mess free - pic above. And to give us an idea of just how their foam compares to the other foams out there, they also mixed up competing brands so we could see just how much foamier their foam is - and it's true, in comparison the other foams were runnier, less dense and had less quantity - whereas the John Frieda foam was very thick and rich and super foamy!
Here are the models before colour...
and here they are after. It's a little harder to see the difference on the dark haired model the the results are more obvious and very pretty on the blonde!Shades available are:
10B extra light beige blonde, 10A extra light ash blonde, 10N extra light natural blonde 9A light ash blonde
9N light natural blonde, 8G medium golden blonde, 8A medium ash blonde 8N medium natural blonde
7GR dark warm golden blonde, 7N dark natural blonde
6R light red brown, 6GR light warm golden brown, 6N light natural brown 5B medium chocolate brown
5A medium ash brown, 5GR medium warm golden brown, 5N medium natural brown 4R dark red brown
4BG dark chocolate brown, 4N dark natural brown
3VR deep cherry brown, 3N deep brown/black
2N luminous natural black, 2A luminous blue black
Available now at grocery stores, drugstores and other mass market retailers across Canada for around $14.99.
For more information on the complete John Frieda Collection check out - www.johnfrieda.ca
- Lisamarie -