Enter Calvin Klein Push Positive - $49 - they've gone and done away with the one thing that I find the biggest "pain" about wearing a bra - the metal wire! Replacing it is a single flexible piece of plastic encased in foam which offers all the support of the traditional metal with nontraditional comfort!
It lifts, it pushes in but it doesn't dig in - genius! You don't know how nice it is to spend the day not having the dig underwire out of your boobs until you've tried this bra!
Only drawback - if you're larger then 36C you're out of luck - although to be fair, if you're larger then 36C you probably have no interest in push up bras - but I am hoping this technology will make its way to regular bras too and do away with wire altogether!
Available now exclusively at The Bay in sizes 32-36 A, B, C in basic Black and Bare or go crazy with Catwalk Print, Black Coffee Colourway, Black Coffee, Wild Flower and Ivy League.
- Lisamarie -