Enough prestige beauty to totally blow your mind is available at the new Toronto Eaton Centre Shoppers Drug Mart beautyBoutique!

Looking for 4,000 square feet of beauty wonderfulness? Look no further then the latest and greatest Shoppers Drug Mart enhanced beautyBoutique at the Toronto Eaton Centre. 

Featuring new fixtures, digital signage and all the bells and whistles that will provide customers with a luxurious retail environment complemented by a wide assortment of prestigious brands.

21 prestige brands to be exact including most of my favourites including: Chanel, Guerlain, Darphin, Clarins, Clinique, Smashbox, Stila, Shiseido, Elizabeth Arden, Lise Watier, Purminerals, Bourjois, Anna Sui, L'Occitane, Lancome, Biotherm, Clarisonic and did I say Chanel?!

All the skin care you will ever need in it's own special derm section and is the only place in the Toronto Eaton Centre where you can pick up dermatological brands such as Vichy.

And a vast selection of fragrances displayed in a way that makes them easy to find and sample!

Beauty has gone high tech - starting this fall at all beautyBoutique stores, the Beauty Advisors will be equipped with iPads that they (with your permission) will use to capture customer info regarding preferred brands which will allow them to inform you about upcoming promotions and events that you would want to know about as well as help them keep track of what you have bought or sampled at the store - meaning you will never have to wander around aimlessly again wondering what the heck it was you bought last time so you can pick it up again (or avoid it)!

Best part, I can buy all the boring crap necessary to life like toilet paper and vitamins and redeem my Optimum Points for Chanel - it doesn't get any better than that my friends!

- Lisamarie -