Rather than the usual drippy liquid, this colour is applied as a foam so using it is as easy as putting some in your hand and applying it to your hair as you would your shampoo - all it takes is 4 minutes and you're done! And because you don't have to worry about it dripping all over the place, you can go about your life while you wait for the colour to develop! They actually did a live application demo at the party and it really was super quick with no mess.
After the demo, they brought out a bunch of models with various hair shades who had their hair coloured with the product earlier and their hair colours all looked very natural and shiny.
L'Oréal Sublime Mousse is available in the 12 below natural shades and retails for $11.99 - my only complaint is going to be that they need more red shades!
And if you are having a hard time deciding what shade you should pick or have any other hair related questions, L’Oréal Paris newly developed an innovative and interactive online consultation tool that provides expert haircare advice. Available at www.lorealparis.ca/consultation/, the new tool features a virtual experience with its Official Hair Artist and Colourist, Eric Del Monaco. This new consultation tool enables you to get a unique, customized hair assessment from Eric – along with advice and professional tips on a proper haircare regimen for your specific hair type and needs.(You'll also find a $4 off coupon for Sublime Mousse if you go to the "In the Spotlight" tab!)
- Lisamarie -