March 17, 2011

Mineral Mascaras from Pür Minerals and Avon!

If you have been enjoying the benefits of mineral makeup - which is manufactured with minerals which are sterilized and pulverized into a very fine powder which is then mixed with a variety of natural inorganic colorings to produce a variety of colors as opposed to traditional chemical-based makeup, you'll be happy to know that there are now a lot more choices in mineral mascara too. If you have sensitive eyes or the skin around your eyes is sensitive and you have had issues with mascara in the past because of it, mineral mascara will be a godsend to you!  I don't have sensitive eyes but do prefer a more natural look and I find that mineral mascaras tend to be less clumpy looking then regular formulations. Here are a couple of the newest ones:

Pür Minerals Impact + Mascara - $20 - nourishing mascara that lengthens, thickens and curls with endless build and enviable intensity which hydrates for naturally healthy looking lashes. The wand has a new design to curl with better control and to get more definition using less mascara. Free of synthetic dyes and parabens. Available exclusively at Shoppers Drug Mart.
Avon Smooth Minerals Mascara - $9.99 - formulated with a nurturing botanical extract blend for lashes that feel feather-light, flexible, conditioned and silky soft.  Clump-proof formula is suitable for sensitive eyes and available in 4 shades: black; brown/black; brown; and navy. Available from your Avon rep 1-800-265-AVON or online at

- Lisamarie -

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