March 26, 2013

Celebrate cruelty-free beauty live with Leona Lewis and The Body Shop!

Tune in on Facebook today (March 26th) at 6:30 PM GMT 2:30 PM EDT when British singer and global superstar Leona Lewis will be hosting an exclusive gig on The Body Shop Facebook page to celebrate cruelty-free beauty, as well as answer a live Q&A.


 Leona also needs help choosing her play list for the gig so if you have a favourite song that you’d love to hear then be sure to tell her! Tweet the name of the song to @leonalewismusic #LeonaShouldSing. 

An animal lover and long-time vegetarian, Leona is the new Brand Activist for The Body Shop. As part of the partnership Leona is helping The Body Shop and NGO Cruelty Free International in their joint, global campaign to end animal testing for cosmetics forever, building on the EU ban on animal testing for cosmetics which came into effect on March 11th this year.

Leona has also put her name to an exclusive cruelty-free make-up and fragrance collection, the Limited Edition Collection by Leona Lewis. Featuring 100% vegetarian cosmetics in fashion-forward shades, the Limited Edition Collection by Leona Lewis features quirky packaging with a floral deer motif, celebrating the fact that The Body Shop was one of the first beauty brands to use cruelty-free, man-made musk instead of musk derived from the musk deer. The Limited Edition Collection by Leona Lewis is available at selected stores from April 15, 2013. We'll be previewing it on Beauty Crazed next week so keep an eye out!

Check out the preview to her gig here and don't forget to tune in to Facebook later today!


- Lisamarie -

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