Today
on World AIDS Day, MAC is putting
out the call
to everyone to do their part in supporting the fight against HIV/AIDS. Why buy a Viva Glam product and what exactly does it do?
Check out the
Top 5 reasons to buy a Viva Glam
lipstick/lipglass – today and any day!
1.
Today is World AIDS Day. What better way to
show your support than by buying a product that supports HIV/AIDS with 100% of the selling price directed to the M·A·C AIDS Fund?!
2.
A purchase with a tangible effect. What exactly
does the $17.50 you pay for your Viva Glam lipstick do?
For
men, women and children affected by HIV/AIDS in North America, one Viva Glam
lipstick can pay for:
8 individually
tailored, nutritious home-cooked meals
1 week’s supply
of groceries (about 4 bags of food) for 2 clients
14 blood glucose
monitoring strips
Fuel for MANNA
trucks for 37 deliveries of nutritionally sound meals
A Sunday meal for
5 people at the Denison Residential Housing Program in Toronto
1 Hospitality Kit
containing personal hygiene and grooming essentials for a client entering a
housing program
For
men, women and children affected by HIV/AIDS internationally, one Viva Glam
lipstick
can provide:
2 children with 2
meals per day at Noah’s Ark for 1 month
1 pair of school
shoes for a child orphaned by AIDS
Support and
education for 5 pregnant women diagnosed with HIV/AIDS, giving them the tools
to prevent transmission to their unborn child
3.
Support the M·A·C AIDS Fund and the Viva Glam Program. Since 1994, the Viva
Glam
program has raised $190 Million (USD) for HIV/AIDS organizations globally. MAF offers a large number of grants to these organizations and the money helps these charities in a variety of ways. Here in Toronto, MAF donates to a few different groups, two of which (Casey House and Fife House) are hosting World AIDS Day events at which a number of M·A·C employees are volunteering. Casey House is a specialty hospital for people living with HIV/AIDS and Fife House is a homeless outreach program/residence for people living with HIV/AIDS in Toronto. M∙A∙C artists from Toronto will pitch in to help at Casey House for their annual Voices of Hope concert, and at Fife House to treat residents and clients to a spa day. Along with their skincare tips and products, M·A·C is also bringing a $50,000 check to donate to Fife House this afternoon, on behalf of the M·A·C AIDS Fund!
4.
Raise awareness. Ever get questioned
about your fabulous lip colour? What better way to
raise awareness about HIV/AIDS and M·A·C Viva Glam than by letting your lipstick do the talking?! Lady Gaga and Cyndi Lauper, our fabulous Viva Glam spokespeople, have a limited edition lipstick and lipglass available that they helped to design! This year, they are focused on raising awareness of HIV/AIDS with the female population. Forget the stereotypes. Women are more likely to become infected with HIV than men. While the overall rate of new HIV infections has slowed, the number of women infected with HIV is growing. And in every part of the world.
5.
Gifts the give back. Throughout the
holiday season, there is even more that you can do to
raise money for HIV/AIDS. M·A·C offers a Viva Glam lip bag and Sir Teddy, perfect stocking stuffers that support the M·A·C AIDS Fund with 100% of the selling price directed to organizations helping people living with HIV/AIDS. And don’t forget to pick up your Kids Helping Kids cards - deliver your message of holiday cheer. knowing that you're helping children all over the world that have been affected by HIV/AIDS.
- Lisamarie -.
|
December 1, 2010
Help out World AIDS Day by buying a lipstick from MAC - no, really!
Labels:
charity,
MAC,
Viva Glam,
World AIDS Day
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WOW! That's definitely money well spent! Unfortunately, there's no MAC counter here at my place or I would get one for my wife.
ReplyDeleteI just bought Cyndie and love it. Great product and great cause. The fact that 100% of the proceeds go to charity is amazing. I hate seeing a company that only send 5% or something to charity. Big companies should be donating all of their proceeds.
ReplyDelete