November 4, 2011

You had to know this was coming - Madonna's first fragrance - Truth or Dare!

Madonna's first fragrance - Truth or Dare by Madonna is coming our way and I have to say, as Madonna is quite the brilliant business woman, I'm surprised it has taken her this long to put one out. As she explained to Women’s Wear Daily, "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare.”

Scent wise, it will be a signature floral fragrance. With a unique blend of narcotic florals, balanced with addictive woods and vanilla, to create a scent that is timeless, yet contemporary, simultaneously dark and light.

Most interesting to me is that Madonna will be featured in a global print, television, and online marketing campaign produced in collaboration with Fabien Baron of Baron & Baron who she has worked with on many projects including “Sex,” her renowned 1992 pictorial essay on sexuality. It boggles the mind to imagine what kind of campaign this will be!

Just don't look for it anytime soon, it will debut exclusively at Macy’s in April 2012 in the United States, with global distribution beginning in May.

- Lisamarie -

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