April 21, 2012

Celebrate Earth Day with products from Live Clean, Kiehl's, Kaia Naturals and great inititives from The Body Shop and Garnier & TerraCycle!

It's Earth Day tomorrow and what better way to help her celebrate than buying and doing things that are good for her!

Eco-friendly Live Clean has a new line of green, professional salon quality products that utilize an exclusive Vita-Bond Comple a combination of essential vitamins and nutrients with a bonding vegetable derived technology that seals damaged cuticles, improves hair strength and texture and mends split ends. The unique formulation enhances moisture retention with no heavy buildup and increases resistance to breakage. 

Key ingredients include Indonesian 100% pure Kendi Oil, rich in essential fatty acids, which add luster and moisture; Avocado which strengthens and protects against harmful environmental factors and Quinoa, the grain whose proteins both bind and take reparative benefits deep into the hair shaft. In addition, Live Clean Damage Therapy contains Vitamins C to protect, B5 to moisturize and E to invigorate, for a healthy looking scalp. With continued use, results are quickly visible. Hair fibers are smoothed, shine is increased and conditioning is long lasting.
Live Clean Professional Damage Therapy Shampoo  - 350 ml - $8.99 - gently cleanses away damaging impurities and build up while providing vital nourishment and building strength, increasing resistance to breakage and preventing split ends. 

Live Clean Professional Damage Therapy Conditioner - 350 ml - $8.99 - repairs damaged, overworked hair to replenish and restore the look and feel of healthy hair as well as eliminates frizz and imparts intense shine while providing vital nutrients. 

Live Clean Professional Damage Therapy Restoring Spray  - 175 ml - $8.99 - a light weight formulation that can be used daily to eliminate frizz and repair split ends by bonding damaged cuticles. Used as a pre-styler, it protects from UV, heat and colour damage. With a built in humidity resistance that banishes frizz for sleek glossy hair. 

Live Clean Professional Damage Therapy Split End Cream  - 120 ml - $8.99 - seals and locks essential fatty acids and mends hair’s natural lipid layer and provides nourishment leaving hair smooth, soft and silky.

What makes Live Clean products especially green:
- they use only plant sourced and non-petrochemical based ingredients;
- products are mild, safe and gentle, with a rich foaming lather of palm and coconut derived surfactant that is natural and renewable;

- contains no harsh preservatives or unnecessary additives;
- their vegan formulas have no animal products or by-products;
- are paraben, phthalate, phosphate, DEA, SLS / sulfate, petroleum and colour free;

- enriched with certified organic botanicals;
- with biodegradable ingredients, recyclable packaging, local sourcing;
and is never tested on animals - cruelty free.

Live Clean Professional is available across Canada at Walmart.

In honour of Earth Day, Kiehl's has introduced Limited Edition Label Rare Earth Deep Pore Cleansing Masque, with 100% of net proceeds benefiting Evergreen, a not-for-profit organization that deepens the connection between people and nature to develop a sustainable long-term impact on Canadian cities.

Maintaining Kiehl’s longstanding support of both the environment and children, Kiehl’s Canada is proudly supporting Evergreen’s school ground greening program, educating children on how to create healthy, safe, and creative outdoor learning environments. Sales during the month of April of the Limited Edition Label Rare Earth Deep Pore Cleansing Masque will benefit children receiving educational biodiversity kits, each containing a handful of bean seeds at the risk of extinction, to grow, harvest and contribute to his or her school ground and community.

Kiehl's Limited Edition Rare Earth Deep Pore Cleansing Masque - 125ml - $26.00 - helps purify and detoxify skin while minimizing the appearance of enlarged pores. Formulated with Amazonian White Clay to gently draw out oil, dirt and toxins that can clog pores. The addition of Oatmeal and Aloe Vera will help soothe, hydrate and protect sensitive skin.
Kaia Naturals Juicy Bamboo Facial Cleaning Cloths - 30 cloths - $20.99  -  100% biodegradable cloths that contain 8 pure plant-based essential oils as well as organic Canadian honey, sunflower oil and Vitamins B12, C and E to cleanse, tone and remove your makeup, even waterproof mascara. What you won't find it in is alcohol, synthetic fragrance, parabens or sufates. Best thing about them - the natural, pretty smell!

Check out www.kaianaturals.com for more info and locations to purchase.
The Body Shop has launched Wood Positive, a brand new initiative that aims to plant and protect more trees than it uses in its supply chain, thereby increasing the world’s natural resources rather than depleting them.
Launching tomorrow on Earth Day, April 22nd, the Wood Positive initiative is an ongoing commitment that will be targeting biodiversity hotspots all over the world. Together with partner The World Land
Trust, The Body Shop is contributing to the world’s resources by planting and protecting over
100,000 trees in the Ecuadorian Andes and the highly endangered Atlantic Rainforest. The Body
Shop is making an annual commitment of approx $150K, an amount which is calculated based on
its use of wood materials from the previous year.

Endemic tree species were selected specifically for their positive impact on local biodiversity,
in a bid to help restore fragile habitats and regenerate land back to its true form, protecting the
environment for the long-term. As part of the initiative, habitats are also protected from illegal
logging to help ensure the land is protected for generations to come.

The Body Shop has always strived to minimize packaging as much as possible, and currently uses
approximately 6,000 tonnes of paper and pulp in its packaging every year. All sources of paper
and pulp are recycled or Forest Stewardship Council (FSC) derived wherever possible, ensuring
that the process is low impact and earth friendly. As part of the Wood Positive initiative, The Body
Shop is continuing to commit to only using FSC derived resources for packaging, and reducing
packaging altogether where possible.

From April onwards, you will begin to be able to identify Wood Positive products by the logo
which will appear on products at The Body Shop which use paper-based packaging throughout
the year.
Garnier and TerraCycle are looking to put an end to the fact that 1/3 of all landfill waste worldwide consists of personal care and beauty product packaging with their Personal Care and Beauty Brigade and you can help - not only will you be doing good for the environment, but you can make money for your favourite charity or school while you're at it!

The concept is simple and it's easy and free to participate. You just sign up for the program, collect your empty personal care and beauty containers in any box and when it's full you download a prepaid label and drop it off at any UPS location. Every approved package will net you $0.02 to the non-profit organization or school of your choice! I think this would be a fabulous fundraiser for a school or charity - how easy would it be to put out a call for empty shampoo bottles and lipstick tubes?! And I would much rather have kids dropping by my house asking for empty containers then trying to sell me stale popcorn! (Don't stop coming by with the Thin Mints though) You can find full information about the program, the types of packaging included in this brigade and sign up details at -  http://www.terracycle.ca

Also, during the month of April 2012, for every Garnier product sold at Walmart, Garnier will donate 25 cents to Evergreen - an organization dedicated towards engaging Canadians to create and sustain dynamic outdoor spaces in schools, communities and homes - learn more at www.evergreen.ca

- Lisamarie -

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