It's easier to have beautiful hair when you're young but as you age your body suffers and is less forgiving of hormonal imbalances, malnutrition, exhaustion, pregnancy, menopause and stress, all of which affect the hair. On top of that we are constantly abusing it with hair dryers, curling and flat irons - not to mention all the brushing, combing, colouring, bleaching and god knows what else - it's a wonder we have any hair left on our heads at all! What we are left with is hair that is weak, fragile, dry, sensitive, rough with split ends - damaged with a higher risk of disappearing!
Problems of weakness and fragility begin at the very surface of the hair. Gradually, the scales (what the hair fiber is made up of - proper cohesion of these scales is what gives the hair its strength) detach and hair loss will occur. As the hair weakens, protein content decreases and the hair loses its strength.
Is there a solution? Of course...
The collection includes:
Shampoo - 385ml - $5.99 - a reinforcing shampoo with a rich creamy texture that deposits arginine on the hair from roots to ends. Hair fibers are restructured with the very first application so hair regains its power and strength.
Conditioner - 385ml - $5.99 - reinforces and increases the action of the shampoo by increasing the concentration of arginine on the hair fiber. Restored and protected, the hair is less vulnerable to the effects of brushing and combing and untangles easily.
Reinforcing Spray - 200ml - $6.99 - an intensive treatment that penetrates ultra-quickly, targeting the roots of the hair. A no-rise product designed to be massaged into the scalp, this reinforcing spray treatment activates microcirculation around the bulb to optimize nutritional exchanges so the hair grows more resistant.
Instant Miracle - 200ml - $6.99 - an intensive rise-out treatment with a texture that takes action cell by cell, for immediate transformation.
Mask - 300ml - $6.99 - a reinforcing serum mask that provides intense care to fragile hair fibers. With a rich, meltingly soft texture that rises out easily, the formula complements the effectiveness of Arginine for truly strong results.
Available this month at drug, mass and grocery stores across Canada.
- Lisamarie -