September 17, 2012

30 Days of BCA - Day 1 - It Cosmetics Brow Power!

October is Breast Cancer Awareness Month when all our favourite brands will be coming out with special edition products that in some way, will benefit charities associated with the disease. Which is a great thing all on its own so when you add in that many of the products will be pink - well that's something well worth talking about!

Be sure to come back everyday at 11:30am when we will be featuring a new BCA product!

It Cosmetics Brow Power - $24 - has a waterproof, long-wear and smudge-resistant formula with a colour that you wouldn't think could be universal but this one really is - the shade adjusts to all hair colours depending on how hard you press when you apply. Press light for blonde and silver hair; medium for brunette, red and gray hair and firm for dark brunette and black hair and has an oval shaped tip that created natural looking brows whether they are thin or thick!

That's not the only amazing thing about it though, it contains an exclusive GrowLuxe Technology - with Saw Palmetto, Nettle Flower Extract, Horsetail Flower Extract, Green Tea Extract and Grapeseed Extract - to target brow hair loss and restore your brow hair follicles to promote healthy hair growth.

Along with achieving beautiful brows for yourself, purchasing a Brow Power will give you the satisfaction of knowing that a woman facing the effects of cancer will also receive one. For every Brow Power sold, It Cosmetics will donate one to its partner - Look Good, Feel Better!

Available in Canada at The Shopping Channel - - in the States at, QVC and,, in Beauty 360 stores, and in Australia at PM Studio.

- Lisamarie -

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