L'Oréal's INOA has addressed all of my concerns. In permanent haircolour, ammonia has always been the ingredient of choice but INOA contains no ammonia. Instead they have created a system rich in oil, used for the first time in haircolour. It maximizes the efficiency of active colouring ingredients, including the alkaline agent, by boosting them into the heart of the hair, for greater respect of the hair fibre and unprecedented colour results. This makes it possible to use an alkaline agent other than ammonia, providing it with lightening properties and no smell!
So let's recap: ammonia-free, odourless INOA will lighten your hair up to 3 levels, darken hair and perfectly cover grey, while respecting the scalp and the hair fibre.At this time there are 50 shades available including 10 natural basic shades, 6 golden shades, 10 brown shades, 12 copper and red shades, 9 beige shades and 3 ash shades.
Next step of course is to get myself to a L'Oréal Professionnel salon and try this stuff out for myself. I will let you know how that goes! If you want to give it a try and are looking for a L'Oréal salon you can go here to find one near you.
- Lisamarie -
Great! I used new haircare products from biogenolby Framesi. It helps to protect our color treated hair.
ReplyDeleteThanks,