February 9, 2010

H & M and Sonia Rykiel Celebrate Parisian Joie de Vivre for Spring!

After a first capsule collection for H&M, Sonia Rykiel is back in the arms of Hennes & Mauritz with a colorful knitwear collection for Spring. Sonia Rykiel made a name for herself thanks to her lingerie but also to her knitwear, so you can thank the shopping gods, because you're in luck: all her H&M pieces are very affordable (all items are under $60) and still very her. There is another treat too. If you want to dress your mini-me in the same style, this collection does include a few pieces for little girls (1.5 to 8 yrs). And after all that excitement, you'll be able to carry all your new purchases home in a Sonia Rykiel bag, with part of the proceeds going to UNICEF's "All for children" project.

But don't get too excited if you're in Toronto: I will get to the store first as I have already mentioned previously, and I'll camp there (with a makeup artist and a hairdresser). I will then display my best kung-fu moves to guard these pieces, Crouching Tiger, Hidden Dragon, has nothing on me!

All pictures: H&M by Sølve Sundsbø

This knitwear collection previewed back in December in Paris, here is the video:

Sonia Rykiel's collection for H&M is out on February 20th. If you can't read the date, there will be more for me!


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