January 22, 2010

Jo Malone Vitamin E Body Balm - all moisturizers are NOT created equal!

Everyone is familiar with Jo Malone's fabulous fragrances, bath and home products but you might not be aware that they launched a line of Vitamin E skin care products over 20 years ago!   The newest addition to the line is a Vitamin E Body Balm - 185ml $90.  Now I've never used a body balm before, I've used lotions and butters but never a balm so I wasn't sure what to expect.  I opened the container and the first thing that hit me was the smell - heavenly!  It's mildly sweet, almost honey-like but not quite.  The balm itself is thicker than a butter, almost solid, you just have to stick your fingers in it to know it's going to pack a wallop of moisture.  I was a little worried though that because it was so thick, I would find it heavy and it would just sit on my skin.  No need to worry, it soaked right in and my skin felt super soft without the least bit of greasiness.  It's key ingredients other then the obvious Vitamin E are shea butter, cocoa butter, wheat protein and coconut oil.  But the best part is the smell!  In the jar it smelled like honey but on my skin - waffle cone!  The only downside was having to fight the urge to take bites out of my arm all day!  Not only did the smell last nicely but so did the balm's moisturizing effects.  I took a good look at the end of each day and my skin was still soft, smooth and flake free!

Jo Malone Vitamin E Body Balm is available at select Holt Renfrew stores across Canada as of February 1st

- Lisamarie -

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