May 2, 2011

Beauty junkies rejoice - Beautyphica has arrived!

Discovering a new destination for beauty products is one of my very favourite things and I especially love it when they offer new and wonderful brands that are not usually easily attainable!  So you can imagine my delight last week when I was invited to an event to celebrate the launch of Beautyphica.com!

Offering mostly European brands of hard-to-find skincare, bath, body and fragrance, Beautyphica aims to take the hassle out of online shopping.  Now I love online shopping but there are certain products that it is tricky for and skincare would be one of them.  Unless you have previously used or tested the product you are buying, it's hard to know if it will suit your skin or even something as simple as whether or not you will like the way it smells. This is where Beautyphica differs from other online companies - they encourage you to call them and discuss your needs with a beauty expert who is knowledgeable on all of the brands they carry.  As well, with every purchase you can select three products through an exclusive trial program.  Shipping is free for purchases over $100 and you'll get your package within days - and best of all, no customs charges!

What I also like about the site is that they limit the number of brands available at any one time which makes it great for people who can get overwhelmed at other sites with the sheer volume of choices!

What lines am I excited about? There are a couple I have heard of  - Ainy and L'Artisan Perfumeur but have never tried because they weren't sold here and a couple that I now want to try having had a chance to see them - Apot.Care and Katima'A!  But most exciting to me is the news that this month, they will be carrying Aesop!

Go check out the site yourself and discover some new lines at www.beautyphica.com and if you know any of these lines and think they are must tries, please let us know!

- Lisamarie -

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